Beiersdorf, DE0005200000

Goldman cuts target for Beiersdorf stock to EUR 73

Published on 10/12/2026 at 09:02 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Earnings per share hit EUR 2.52 in first-half 2026 versus EUR 2.47. Beiersdorf stock costs EUR 78.56 on October 12, 2026 versus Xetra close EUR 78.30.

Goldman Sachs cut its Beiersdorf rating from Neutral to Sell and lowered its target from EUR 82.00 to EUR 73.00 on October 6, 2026.
First-half 2026 revenue fell 4.50 percent to EUR 4.95 billion, while earnings per share reached EUR 2.52.
Beiersdorf stock was trading at EUR 78.56 at Lang & Schwarz on October 12, 2026, 0.33 percent above the Xetra close of EUR 78.30 on October 9, 2026.
Beiersdorf is scheduled to publish its January to September 2026 quarterly statement on October 27, 2026.

Geometrisches Bauhaus-Poster mit Formen und den Begriffen Skincare und Cosmetics — Bauhaus-Poster mit geometrischen Formen und branchentypischem Sektor-Text visualisiert das Unternehmen Beiersdorf AG, ISIN DE0005200000, Illustration mit AI erstellt.

Beiersdorf (ISIN DE0005200000) was trading at EUR 78.56 at Lang & Schwarz on October 12, 2026 at 9:00 a.m. CEST, up 0.33 percent versus the Xetra close of EUR 78.30 on October 9, 2026. On October 6, 2026, Goldman Sachs cut Beiersdorf from Neutral to Sell and lowered its price target from EUR 82.00 to EUR 73.00, as Teleborsa reported.

Three events reset the debate

On August 3, 2026, Beiersdorf presented an 18-month NIVEA turnaround plan alongside its revised full-year outlook, according to the Beiersdorf investor-relations page. On September 28, 2026, the company disclosed purchases of 36,100 shares during the week from September 21 to September 25, according to EQS.

The October 6 rating change is the latest of the three events. It puts the NIVEA reset at the center of valuation, while the buyback provides a separate capital-allocation signal rather than a direct answer to the brand problem.

What does the target cut signal?

Goldman Sachs expects Beiersdorf group organic sales to decline 1.40 percent in the third quarter of 2026, versus a consensus decline of 0.30 percent, according to Teleborsa. The 1.10 percentage-point gap explains why the target cut is tied to operating expectations, not only to a valuation reset.

Beiersdorf reported first-half 2026 revenue of EUR 4.95 billion, down 4.50 percent from the first half of 2025, while earnings per share rose to EUR 2.52 from EUR 2.47, according to Simply Wall St. The combination shows a sharper sales pressure than the earnings-per-share trend, making the October report a test of whether the turnaround can stabilize demand.

October report sets the next test

Beiersdorf plans to publish its quarterly statement for January to September 2026 on October 27, 2026, according to the Beiersdorf financial calendar. For investors, the key comparison will be the reported sales trend against the Goldman Sachs forecast of a 1.40 percent organic decline for the third quarter.

At Lang & Schwarz, Beiersdorf was trading at EUR 78.56 on October 12, 2026 at 9:00 a.m. CEST, plus 0.33 percent versus the Xetra close of EUR 78.30 on October 9, 2026. The further course of trading is shown by the continuously updated real-time quote of Beiersdorf stock.