Goldman cuts target for Beiersdorf stock from EUR 82.00 to EUR 73.00
Published on 10/06/2026 at 14:26 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Beiersdorf (ISIN DE0005200000) was trading at EUR 76.26 at Lang & Schwarz on October 6, 2026 at 2:18 p.m. CEST, while Goldman Sachs cut its 12-month target from EUR 82.00 to EUR 73.00 and downgraded the stock from Neutral to Sell on October 6, 2026. Yahoo Finance reported that Goldman expects the recovery of NIVEA to take longer as competition intensifies.
Goldman sees weaker 2026 sales
Goldman forecasts group organic sales growth of minus 1.40 percent for 2026, compared with Visible Alpha consensus of minus 0.30 percent. It also expects NIVEA sales to fall 5.50 percent and estimates that Goldman's 2026 to 2028 earnings-per-share forecasts sit 2.00 percent to 4.00 percent below consensus, according to Yahoo Finance.
The immediate counterweight is the planned investment response. Beiersdorf has announced EUR 100.00 million of additional media spending in the second half of 2026, while Goldman expects third-quarter group organic sales growth of minus 1.40 percent versus consensus of minus 0.30 percent, the same Yahoo Finance report said.
First-half figures show the pressure
Beiersdorf recorded first-half 2026 sales of EUR 4.952 billion, down 3.50 percent organically from EUR 5.188 billion in the first half of 2025. Adjusted EBIT fell to EUR 768.00 million from EUR 836.00 million, and the adjusted EBIT margin declined to 15.50 percent from 16.10 percent, according to MS Aktuell.
The business mix is uneven. Derma increased first-half organic sales by 7.80 percent to EUR 837.00 million, while NIVEA sales fell 6.80 percent organically to EUR 2.703 billion, the same report said. Beiersdorf now guides for a low-single-digit organic sales decline and an adjusted group EBIT margin of at least 11.80 percent in 2026.
October results set the next test
The next scheduled reporting date is October 27, 2026, when Beiersdorf is due to publish its January to September quarterly statement, according to the company's financial calendar. That date will test whether the NIVEA recovery plan is beginning to offset the pressure visible in first-half sales.
Beiersdorf stock stays above the new target
At EUR 76.26, Beiersdorf stock was trading EUR 3.26 above Goldman's new EUR 73.00 target on October 6, 2026. The Lang & Schwarz quote was up 0.55 percent versus the prior close of EUR 75.84.
The further course of trading is shown by the continuously updated real-time quote of Beiersdorf stock.
Beiersdorf stock facts
- Company: Beiersdorf AG
- ISIN: DE0005200000
- WKN: 520000
- Ticker: BEI
- Primary exchange: Xetra
- Price Lang & Schwarz as of October 6, 2026, 2:18 p.m. CEST: EUR 76.26
- Change versus prior close: plus 0.55 percent
- Prior close Lang & Schwarz October 5, 2026: EUR 75.84
- Market capitalization: EUR 16.7 billion (as of October 6, 2026)
- 52-week range: EUR 67.08-EUR 110.20 (as of October 6, 2026)
- Sector / Industry: Consumer Defensive / Household and Personal Products
- Index membership: Europe 600
- Next earnings date: October 27, 2026
