General Motors stock falls 3.82 percent as market share slips

Published on 09/25/2026 at 13:11 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

General Motors stock reported Q2 revenue of USD 48.026 billion on July 21, 2026, up 1.9 percent year over year. Adjusted EPS reached USD 3.57 as GM lifted its 2026 outlook.

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General Motors Company (ISIN US37045V1008) traded at USD 80.57 on the NYSE on September 24, 2026 at 4:00 p.m. ET, down 3.82 percent from USD 83.77. The immediate pressure came as Reuters reported on September 24, 2026 that GM's US vehicle sales pace is expected to decline 6.2 percent year to date through September 30.

Market share slips to 16.7 percent

The Cox Automotive forecast cited by Reuters puts GM's third-quarter US market share at 16.7 percent, down from 17.4 percent a year earlier. That 0.7 percentage point decline gives the stock a concrete operating counterweight to its recent earnings strength.

GM's projected sales decline also contrasts with the broader vehicle market, which the same forecast expects to remain resilient. The issue is product mix: Reuters said buyers are prioritizing fuel efficiency amid higher gas prices, while GM dealers have reported customers switching to brands with hybrid models.

Q2 earnings delivered a sharper split

According to InvestorsHub, which reproduced GM's July 21, 2026 release, second-quarter revenue rose 1.9 percent year over year to USD 48.026 billion. Adjusted EBIT increased 29.8 percent to USD 3.943 billion, and adjusted diluted EPS climbed 41.3 percent to USD 3.57.

The accounting picture was less uniform. GAAP diluted EPS fell 26.0 percent to USD 1.41, while net income attributable to stockholders declined 31.1 percent to USD 1.305 billion. GM nevertheless raised its full-year 2026 adjusted EBIT guidance to USD 14.0 billion-16.0 billion from USD 13.5 billion-15.5 billion.

UBS target stands at USD 114

On September 14, 2026, Marketscreener reported that UBS raised its General Motors price target from USD 102 to USD 114 and maintained a Buy rating. The new target lies 41.5 percent above the September 24 price, making the market-share trend the key counterpoint to the bullish valuation view.

GM's next scheduled reporting date is October 20, 2026. The date was announced by General Motors on September 15, 2026, with results due at 6:30 a.m. ET.

Stock trades below its yearly high

General Motors stock's USD 80.57 reference price sits between the 52-week low of USD 54.33 and high of USD 91.85. The company had a market capitalization of USD 72,871,660,658 as of September 25, 2026, while trading volume stood at 7,908,260 shares on the September 24 session.