Ford stock falls 2.59 percent as US sales outlook weakens
Published on 09/24/2026 at 22:59 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Ford Motor Company stock fell 2.59 percent to USD 12.61 on the NYSE on September 24, 2026, leaving the shares 29.1 percent below their 52-week high of USD 17.78. The move followed a US sales forecast that put pressure on the automaker, as Barron's reported.
Q2 revenue fell 4 percent
Ford generated USD 48.3 billion in revenue in Q2 2026, the quarter ended June 30, 2026. That was 4 percent below the prior-year period, while adjusted EBIT rose 17 percent to USD 2.5 billion, according to Benzinga.
The contrast is important for investors. Lower revenue reflects weaker volume, but the higher adjusted EBIT shows that pricing, product mix and operating control supported profitability during the quarter.
Guidance rises despite the loss
Ford reported a GAAP net loss of USD 1.3 billion in Q2 2026, largely because of USD 4.2 billion in special items. The quarter also produced USD 4.3 billion in operating cash flow, according to TradingView.
Management raised full-year 2026 adjusted EBIT guidance to USD 10 billion to USD 11 billion from USD 8.5 billion to USD 10.5 billion. Adjusted free cash flow guidance also increased to USD 6 billion to USD 7 billion, making execution in the second half of 2026 the central measure for the revised outlook.
Ford stock stays below its yearly high
Ford stock had a market capitalization of USD 50,263,644,971 on September 24, 2026. The price of USD 12.61 was above the 52-week low of USD 11.11 but well below the high of USD 17.78, showing that the market is still assigning a wide gap between Ford's earnings progress and its longer-term valuation.
For investors, the next comparison is clear: adjusted EBIT improved 17 percent in Q2, while revenue declined 4 percent. Ford's ability to convert the stronger margin into the raised full-year guidance will determine whether that gap narrows.
Ford stock facts
- Company: Ford Motor Company
- Ticker: F
- Trading venue: NYSE
- Price as of September 24, 2026: USD 12.61
- Market capitalization: USD 50,263,644,971 as of September 24, 2026
- 52-week range: USD 11.11-17.78
- Sector / Industry: Consumer Cyclical / Auto Manufacturers
