Ferrari stock holds above recent highs as Luce launch and guidance lift support the trend
Published on 08/24/2026 at 22:10 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Ferrari N.V. (ISIN NL0011585146) stock is trading at elevated levels on August 24, 2026, supported by strong second-quarter 2026 results, raised full-year guidance and growing interest in the Luce, the company’s first all-electric model. Recent data from a market overview indicates that Ferrari shares gained 1.91% in the latest session, keeping the stock close to its summer highs as investors factor in a richer product mix and firm demand visibility.
Second-quarter 2026 numbers and guidance
The primary fundamental driver for Ferrari’s current valuation is its second-quarter 2026 report, released on July 30, 2026. According to a detailed earnings recap the Q2 2026 results showed revenue of €1.94 billion, up 8% year over year and 11% at constant currency. The same analysis notes that EBITDA reached €755 million in the quarter, with an EBIT margin of 31.2%, indicating robust profitability supported by personalization options and higher-margin models.
In that July 30, 2026 release, management raised full-year 2026 guidance, lifting the EBITDA floor to €2.97 billion and highlighting better-than-expected personalization demand and a more favorable foreign-exchange backdrop for the current year. That guidance implies an EBITDA increase relative to the prior year and gives investors a clearer range for expected earnings, anchoring valuation discussions as the company moves through the back half of 2026.
Compared with the prior year’s second quarter, the 8% revenue increase to €1.94 billion translates into a meaningful expansion in top-line performance, while the 31.2% EBIT margin underscores Ferrari’s ability to sustain premium pricing and profitability even as it invests in new technology and model launches. For investors, this combination of growth and margins is central to the thesis that the brand can extend its financial strength into the electric era without sacrificing its exclusivity.
Stock performance and analyst consensus
The share price reaction to those fundamentals has been notable. A recent performance review points out that Ferrari stock climbed 21.2% over the last 30 days, moving from $360.14 to $436.54 in the wake of the stronger-than-expected second-quarter report and raised guidance. Over the last quarter, the same source indicates that the stock advanced 25% from a mid-May low near $321, reflecting a significant re-rating as concerns about valuation and multiple compression eased.
On the Milan listing, recent quote data showed Ferrari trading around €367.45 on August 24, 2026, down 0.98% on the day but still up 15.37% since the start of the year. The same consensus snapshot notes that the latest closing price was €371.10 and that the average target price stands at €388.02, implying upside of 4.56% from that closing level. For investors, this gap between the current price and the average target illustrates that analysts collectively see modest additional room for appreciation, even after the recent rally.
On the New York-traded shares, a recent filing summary reported Ferrari stock opening at $436.38 on August 24, 2026. That level aligns closely with the performance data indicating a move from $360.14 to $436.54 over the latest 30-day window on the US-traded shares, suggesting that the current price is broadly in line with the recent high end of the trading range.
Consensus ratings also support the medium-term outlook. A rating overview notes that Ferrari currently carries an average recommendation in the positive zone, based on 19 analysts, and that the average price target of €388.02 compares with the latest closing price of €371.10 for the Milan-traded shares. Some individual research houses have recently turned more cautious and shifted to neutral, but the overall consensus remains tilted toward further gains supported by earnings growth and product momentum.
Technical backdrop and recent bank downgrade
Technical analysis has started to highlight Ferrari’s chart structure in 2026. A weekly technical recap describes an inverse head-and-shoulders pattern on Ferrari NV shares with a long-term MACD crossover. That configuration is presented as supporting potential upside toward a broad range between $405 and $490, suggesting that traders see room for the stock to explore higher levels if earnings and product catalysts continue to align.
At the same time, not all research commentary is uniformly bullish. A recent note reports that one European broker downgraded Ferrari to a neutral rating on August 24, 2026, highlighting valuation concerns after the strong run and pointing out that the shares have gained double digits since the start of the year. The Milan real-time data attached to that note shows the last close at €371.10 and intraday trading near €365.65 early on August 24, 2026, with a year-to-date change of 14.97%, underlining how the rally has already priced in much of the positive news flow.
For investors, this mix of technical support and valuation caution means that the stock’s path may depend on whether Ferrari can continue to deliver upside surprises in earnings and maintain its order book strength. The inverse head-and-shoulders pattern and MACD crossover point to positive momentum, but the downgrade to neutral underscores that some observers see the risk-reward profile as becoming more balanced at current levels.
Luce launch and $40 million one-off sale
Fundamentals are not the sole driver of sentiment. The Luce, Ferrari’s first all-electric model, has emerged as a key narrative for 2026. The Q2 2026 earnings recap notes that sentiment around the Luce improved after its launch, with reports that the initial 2026 allocation of roughly 500 units had been fully accounted for. Demand is said to extend into 2027, supporting the company’s claim that the order book now covers the entirety of 2027 for its broader product portfolio.
Beyond the core production cars, Ferrari has also leveraged the Luce nameplate for a one-off, ultra-high-end sale. A recent feature on a headline-grabbing auction describes how Ferrari sold the Luce one-off, also referred to as Chassis 0, for $40 million to a collector, with proceeds directed to the Ferrari Foundation. This sale is separate from the series production Luce but reinforces the brand’s ability to attract record bids and maintain an aura of exclusivity even as it enters the electric segment.
Combined, the sold-out 2026 allocation of the production Luce and the $40 million one-off auction reinforce a message that Ferrari can translate its heritage and design into strong demand in both the electric and collector-car markets. For investors, this supports the view that the brand’s transition into electrification does not dilute its pricing power or desirability, which matters for maintaining margins such as the 31.2% EBIT margin reported in Q2 2026.
Order book and product pipeline through 2027
Another key element in Ferrari’s current investment case is the strength of its forward order book. As highlighted in the second-quarter 2026 discussion management confirmed that the company’s order book now covers the entirety of 2027. This indicates that the combination of traditional internal-combustion models, hybrids and the Luce electric line has generated enough demand to fill production slots through that period.
The same review notes that personalization demand and a richer product mix are contributing to revenue growth and margin resilience in the current year. Personalization options and limited-series cars tend to carry higher margins, and the fact that these features helped lift EBITDA to €755 million in Q2 2026 illustrates how Ferrari uses its brand strength to underpin profits.
Looking ahead, that analysis identifies two remaining 2026 model launches as near-term product catalysts for the stock. The market will be watching whether these models attract similar demand patterns and whether their mix effects further support margins and revenue. The execution of Luce deliveries and the maintenance of strong resale values are also flagged as watch points, since they will help determine whether early demand translates into sustained order flow without overextending supply.
Representative product: Luce electric grand tourer
A central representative product for Ferrari in 2026 is the Luce electric grand tourer. The Q2 2026 commentary indicates that the initial 2026 allocation of around 500 Luce units has already been accounted for, with demand stretching into 2027 for the production model. For a first all-electric model, this level of demand provides an important proof point that Ferrari’s customers are willing to embrace the brand’s vision of electrified performance.
The Luce’s positioning appears to balance design, performance and exclusivity, consistent with Ferrari’s broader portfolio strategy. While detailed technical specifications are not covered in the current source set, the demand indicators and the one-off $40 million Luce sale for the Ferrari Foundation underscore how the model family anchors Ferrari’s narrative for the electric era. For investors, the Luce serves as a concrete product around which to evaluate the company’s ability to sustain margins, manage allocation and preserve brand equity as regulatory and consumer trends shift.
Ferrari stock level and investor takeaway
As of August 24, 2026, Ferrari stock on the Milan exchange trades around €367–€368, with recent data showing €367.45 and a year-to-date gain of 15.37% alongside a five-day decline of 0.98% for the Italian listing. In the United States, the New York-traded shares opened at $436.38 on August 24, 2026 for the most recent session, consistent with the 21.2% gain from $360.14 to $436.54 reported over the last 30 days on the US-traded shares.
The quantified comparison between the latest price levels and both the prior low and consensus targets frames the current investment debate. On one hand, the stock is up 25% from a mid-May trough near $321, and Milan data show a double-digit year-to-date gain above 15%. On the other hand, the average target price of €388.02 is only 4.56% above the latest closing price of €371.10, suggesting that analysts see more moderate further upside from here based on current estimates.
For US retail investors, the key takeaway is that Ferrari’s 2026 story currently rests on three pillars: strong Q2 2026 results with an 8% year-over-year revenue increase to €1.94 billion and a 31.2% EBIT margin, raised full-year 2026 guidance with an EBITDA floor of €2.97 billion, and evidence of persistent demand including an order book covering 2027 and sold-out early allocations of the Luce electric model. The share price has already moved significantly on these catalysts, which is why some recent analyst commentary has turned neutral even as technical patterns still point to potential further upside.
Read more
Investors can find additional details on Ferrari’s strategy, financials and upcoming events on the company’s investor relations site where the latest presentations and reports are published. These materials typically include deeper breakdowns of segment performance, capital allocation and the roadmap for electrification and hybrid models.
Fact box
Company: Ferrari N.V.
ISIN: NL0011585146
Ticker: RACE
Exchange: Milan, New York Stock Exchange (primary listing Milan, US listing via NYSE)
Price (as of August 24, 2026, opening in New York): $436.38 USD
Market cap: not specified in the current sources
Sector / Industry: Automobiles / Luxury performance vehicles
Index membership: FTSE MIB
