Expedia Group stock gains 1.05 percent as analysts weigh outlook

Published on 09/25/2026 at 14:38 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Expedia Group stock faced a USD 235 Morgan Stanley target on September 16 after an Underweight cut. Q2 2026 adjusted EBITDA rose 23 percent to USD 1.1 billion.

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Expedia Group stock (ISIN US30212P3038) stood at USD 261.75 on Nasdaq on September 24, 2026, at 4:00 p.m. ET, up 1.05 percent from the prior close of USD 259.04. The move came as investors weighed a bearish Morgan Stanley call against Expedia's latest operating growth.

Morgan Stanley turns more cautious

According to Yahoo Finance on September 16, Morgan Stanley cut Expedia to Underweight from Equal Weight and assigned a USD 235 price target. The research cited flat year-over-year monthly active users at Expedia in Q2 2026, compared with 6 percent growth at Booking.com and 10 percent at Airbnb.

The target sits USD 26.75 below the September 24 reference price. That gap contrasts with the broader view: Investing.com reported an average 12-month target of USD 338.83 from 36 analysts on September 15, with a USD 235 low estimate and a USD 430 high estimate.

Q2 growth supports the other side

In the Q2 2026 earnings call dated August 5, Expedia reported 12 percent gross bookings growth, 14 percent revenue growth and 23 percent adjusted EBITDA growth. Yahoo Finance recorded adjusted EBITDA of USD 1.1 billion and an adjusted EBITDA margin of 25.9 percent for the quarter.

The same Q2 2026 call showed a clear split between Expedia's channels. Consumer bookings grew 8 percent, while B2B bookings delivered a 20th consecutive quarter of double-digit growth, giving the business a quantified counterweight to the user-growth concern.

Guidance sets the next test

Expedia's raised fiscal-year 2026 outlook calls for revenue of USD 16.05 billion to USD 16.22 billion, representing 9 percent to 10 percent growth. The company also projected adjusted EBITDA margin expansion of 150 to 175 basis points versus the prior year, according to Yahoo Finance.

For investors, the central tension is measurable: Expedia's Q2 adjusted EBITDA grew 23 percent, while Morgan Stanley's cited user metric was flat. The stock's valuation debate therefore turns on whether B2B momentum and margin expansion can offset slower consumer audience growth.

Stock remains below yearly high

At USD 261.75 on Nasdaq on September 24, 2026, Expedia Group's stock was 23.46 percent below its 52-week high of USD 342 and 41.19 percent above its 52-week low of USD 185.34. Market capitalization stood at USD 29.97 billion, with volume of 2,276,022 shares.