Essity B stock draws support from buybacks and UBS cut

Published on 09/07/2026 at 18:00 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Essity B stock is trading near SEK 269 as a buyback update and a UBS downgrade frame the latest move in Stockholm.

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Essity B stock (ISIN SE0009922164) traded at SEK 269.25 on September 7, 2026, after UBS cut its rating on September 4, 2026 and Essity reported a buyback update the same day. The Stockholm-listed group also reported SEK 138 billion in net sales for 2025 and 273,715 repurchased Class B shares between August 31, 2026 and September 4, 2026.UBS

Buyback and broker views

Essity said in its September 7, 2026 buyback notice that treasury holdings reached 6,042,125 Class B shares after the latest purchases, while total shares stood at 681,945,171. The repurchase program was framed as part of a SEK 3 billion plan announced on April 22, 2026 and scheduled to run until the 2027 annual general meeting at the latest.Essity

Analyst sentiment is cautious. Zonebourse showed 15 analysts, a mean recommendation of hold, an average target of SEK 272.13 and a last close of SEK 272.20, while its stock page also listed UBS at SEK 235 and Deutsche Bank at SEK 230 after later revisions.

Margins stay key

The latest reported operating context still comes from the second quarter of 2026, when Essity's earnings call was held on July 16, 2026. The company had already pointed to a continued volume trend, but the higher cost picture is what UBS cited again on September 4, 2026 when it reduced its view on the stock.Zonebourse

For investors, the key comparison is the gap between the market and the analyst range: SEK 269.25 sits only slightly below the SEK 272.13 average target, but well above UBS's SEK 235 view and Deutsche Bank's SEK 230 level. The price page also showed a valuation line with a market capitalization of SEK 184 billion and a free float of 85.22 percent.Zonebourse

Essity's core brands

Essity's consumer and professional hygiene portfolio still centers on TENA and Tork, with additional brands including Libero, Libresse, Lotus and Zewa. The group said in its buyback release that these products are sold in about 150 countries and that 2025 net sales were approximately SEK 138 billion, giving the stock a defensive operating base even as costs and growth expectations stay under pressure.Essity

Stock level and venue

Essity B stock last changed hands at SEK 269.25 on Nasdaq Stockholm as of September 7, 2026. The market page also showed a 2026 valuation of SEK 184 billion and a recent 52-week range embedded in the same quote context, keeping the shares within the large-cap Nordic consumer space.Zonebourse