Deutsche Bank upgrades EssilorLuxottica stock to Buy at EUR 197

Published on 10/23/2026 at 09:08 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Third-quarter revenue reached EUR 7.49 billion, up 9.00 percent at current rates. For EssilorLuxottica stock, nine-month revenue reached EUR 22.30 billion.

Analyst view and operating figures

Deutsche Bank raised its EssilorLuxottica price target to EUR 197 from EUR 157 on October 22, 2026.
Third-quarter revenue reached EUR 7.49 billion, increasing 9.00 percent at current exchange rates.
EssilorLuxottica and Meta said on September 24, 2026, that their AI glasses range would exceed 100 styles by year-end.

Pop-Art-Comic: Person wählt Brille im farbenfrohen Optik-Laden — EssilorLuxottica FR0000121667 Pop-Art-Comic zeigt Optik-Boutique bei lebhafter farbenfroher Brillenwahl im Lichtenstein-Stil mit Halbtonpunkten, Illustration mit AI erstellt.

EssilorLuxottica (ISIN FR0000121667) received a Deutsche Bank price target of EUR 197, raised from EUR 157, on October 22, 2026, according to Markets Insider. The bank also upgraded its rating from Hold to Buy. The move followed a third-quarter revenue update that kept the company at the center of the eyewear growth debate.

Why the target moved higher

EssilorLuxottica reported revenue of EUR 7,486 million for the third quarter of 2026, up 9.00 percent at current exchange rates and 7.20 percent at constant exchange rates, according to the company's EssilorLuxottica release dated October 20, 2026. Revenue for the first nine months reached EUR 22,304 million, up 6.80 percent at current rates.

The operating mix explains why the target revision came despite a more cautious view of smart glasses. Reuters reported on October 20, 2026, that wearable sales rose 20.00 percent to EUR 486 million in the quarter, while total revenue exceeded the EUR 7.36 billion consensus estimate compiled by Visible Alpha.

What supports the next growth phase?

Direct to Consumer revenue grew 10.60 percent at constant exchange rates in the third quarter, compared with 3.40 percent growth for Professional Solutions. The contrast gives the retail network a larger role in the growth profile, while the wearables figure shows why the category remains strategically important.

Three dated company developments

On September 24, 2026, EssilorLuxottica and Meta unveiled new AI glasses and said their range would exceed 100 styles by year-end, according to GlobeNewswire. On October 20, 2026, the company reported third-quarter revenue of EUR 7,486 million, up 9.00 percent at current exchange rates, in its official release. On October 22, 2026, Deutsche Bank raised its target to EUR 197 from EUR 157 and upgraded the rating to Buy, as Markets Insider reported.

Primary listing and dated quote

EssilorLuxottica is listed on Euronext Paris and had a market capitalization of EUR 80.8 billion as of October 22, 2026. Its last price in the finance quote was EUR 177.15 on Euronext Paris on October 22, 2026 at 5:35 p.m. CEST.

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