Deutsche Bank cuts target for Adidas stock to EUR 205.00

Published on 10/14/2026 at 09:04 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Revenue rose 14.00 percent to EUR 6.74 billion. Adidas stock costs EUR 154.40 on October 14, 2026, 0.75 percent above October 13 Xetra close EUR 153.25.

Analyst revision and operating data

Deutsche Bank Research set a EUR 205.00 target on October 1, 2026.
Revenue rose 14.00 percent to EUR 6.74 billion in the second quarter of 2026.
Adidas stock traded at EUR 154.40 at 9:03 a.m. CEST on October 14, 2026, 0.75 percent above the October 13 Xetra close of EUR 153.25.

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Adidas (ISIN DE000A1EWWW0) traded at EUR 154.40 at Lang & Schwarz in trading on October 14, 2026 at 9:03 a.m. CEST, 0.75 percent above the Xetra close of October 13, 2026 at EUR 153.25. Deutsche Bank Research cut its Adidas price target from EUR 210.00 to EUR 205.00 and kept its Buy rating in a study first circulated on October 1, 2026, according to FinanzNachrichten.

Three dated company developments

Adidas published second-quarter results on July 30, 2026, reporting revenue of EUR 6.74 billion, up 14.00 percent on a currency-neutral basis, according to Admirals. The same report said first-half operating profit reached EUR 1.28 billion, up 11.00 percent from the comparable period.

On June 23, 2026, Adidas listed the continuation of the second tranche of its share buyback program in its investor-relations updates. On October 1, 2026, Deutsche Bank Research lowered its target from EUR 210.00 to EUR 205.00 while retaining Buy, citing greater industry pressure in the third quarter.

What does the margin gap mean?

The second-quarter revenue increase did not translate into the same pace of profit growth. Operating profit rose 5.00 percent to EUR 574.00 million, while the operating margin declined to 8.50 percent from 9.20 percent in the prior-year quarter, according to Admirals.

Marketing and point-of-sale spending reached EUR 924.00 million in the second quarter, compared with EUR 712.00 million a year earlier. That cost dynamic explains why the analyst revision matters even as sales remain strong: the market is testing whether growth can convert into a wider profit margin.

Next results date and stock context

Adidas is scheduled to publish third-quarter 2026 results on October 29, 2026, according to Admirals. The report will cover July through September and provide the next reported test of inventory, costs and the company's full-year outlook.

At Lang & Schwarz, the Adidas share price was EUR 154.40 in trading on October 14, 2026 at 9:03 a.m. CEST, 0.75 percent above the Xetra close of October 13, 2026 at EUR 153.25. The finance snapshot put Adidas market capitalization at EUR 26.8 billion and its 52-week range at EUR 129.95 to EUR 196.40 as of October 13, 2026. The further course of trading is shown by the continuously updated real-time quote of Adidas stock.