Clorox stock holds steady as dividend increase takes effect
Published on 08/28/2026 at 11:34 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Clorox Co. (US1890541097) stock is trading in the low-$100 range as an increased quarterly dividend is paid to shareholders on August 28, 2026, underscoring the company’s continued emphasis on cash returns to investors. As of August 27, 2026, a real-time quote shows the shares at $104.62 on the New York Stock Exchange, up 0.37% intraday, giving investors a clear snapshot of the current valuation and income profile. This combination of a stable price level and a higher cash payout is central to the stock’s appeal for income-oriented portfolios.
Dividend hike supports income profile
The latest quarterly dividend from Clorox now stands at $1.25 per share, with payment scheduled for August 28, 2026, to shareholders of record on August 12, 2026. A recent institutional ownership report highlights this increased dividend amount, indicating that Clorox has raised its quarterly payout compared with previous distributions. At the current share price of $104.62 as of August 27, 2026, the $1.25 quarterly dividend equates to an annualized cash payment of $5.00 per share, which translates to a forward dividend yield of 4.78% based on that quote, offering a tangible income stream for investors.
Market data compiled in a same-day news overview show the stock trading at $103.63 over a recent five-day period, reflecting a 5-day change of -0.58% and a year-to-date performance of -2.25% as of August 28, 2026. That overview also notes a 1st Jan change of +2.80%, indicating that despite short-term softness, the shares remain modestly higher compared with the start of the calendar year. For income investors, the ability to collect a higher dividend while the share price trades slightly below early-year levels can be an attractive combination of yield and potential capital recovery.
The dividend increase is further underlined in another institutional filing summary, which reiterates that shareholders of record on August 12, 2026, will receive the $1.25 payout on August 28, 2026. That filing describes the dividend as recently declared and confirms the timing of the cash distribution. When compared with typical consumer staples dividend yields, the near-5% annualized yield from Clorox at the current price level stands out as a relatively generous income offer from a household products company, reinforcing the stock’s role in defensive, dividend-focused strategies.
Share price, options and valuation context
Intraday options data show Clorox quoted at $107.21, up 1.10% at 11:05 a.m. Eastern on August 27, 2026, providing another reference point for the share price during the most recent trading session. The options chain and price overview indicate that the equity continues to trade in a relatively tight range slightly above $100, which is consistent with the $104.62 real-time quote cited in a separate market-data page at midday on the same date. That market-data snapshot lists an open of $103.00 and a previous close at a similar level, suggesting limited volatility around the current dividend event.
In the broader context of the company’s financials, multi-year statements converted into BRL for the Brazilian market show total revenue rising from 1,352.1 million BRL in 2022 to 1,543.6 million BRL in 2023, before moving to 1,268.1 million BRL in 2024 and 1,307.7 million BRL in 2025. This financial overview further indicates consolidated revenue of 6,720 million BRL for 2026 on a trailing basis, alongside gross profit of 2,844 million BRL and net income of 587 million BRL in the same period. While these figures are presented in BRL and relate to the CLXC34 certificate, they highlight a sizable revenue base and a positive net income profile, with revenue in 2026 notably higher than the individual annual totals from 2022 through 2025 in that currency translation.
From an operating perspective, the same dataset shows operating income of 115.5 million BRL in 2022, dipping to 49.72 million BRL in 2023, then recovering to 71.16 million BRL in 2024 and 198.4 million BRL in 2025, with 886 million BRL listed for 2026 and 852 million BRL on a trailing basis. This progression suggests a marked improvement after a weaker 2023 period, as both operating income and net income move higher in the most recent reporting window. The jump from 49.72 million BRL operating income in 2023 to 198.4 million BRL in 2025 represents a more than threefold increase, illustrating how margin recovery and cost discipline have contributed to better profitability metrics over time.
Investors evaluating Clorox’s valuation can use these translated figures as a directional guide while focusing more heavily on the combination of current price levels and dividend yield. With the stock trading between $103 and $107 over recent sessions, the cash return from the $1.25 quarterly dividend helps offset a modest year-to-date decline of 2.25% reported in the five-day performance table, and the 2.80% gain since the start of the year indicates that longer-term holders remain slightly ahead on price alone. This blend of defensive earnings power and income yield is typical of established consumer staples companies, and the recent operating income rebound in the multi-year financials supports the narrative that Clorox is stabilizing after earlier pressures.
Cleaning and household products portfolio
Clorox’s core business centers on branded cleaning and household products that are widely used in kitchens, bathrooms and other high-traffic areas of homes and workplaces. The company’s flagship bleach and disinfecting products are complemented by a broader lineup that includes surface cleaners, wipes, and related hygiene solutions designed to remove stains, disinfect surfaces and control odors. These products are distributed through major grocery, mass-market and online retail channels, giving the company broad exposure to consumer demand trends and replenishment cycles.
The appeal of this product portfolio lies not only in brand recognition but also in habitual usage, as many households regularly purchase Clorox-branded items to maintain cleaning routines. This recurring demand can support steady revenue streams even in periods when discretionary spending is under pressure, which in turn supports the company’s ability to sustain dividend payments and invest in product innovation. For investors, the connection between a durable product lineup and the capacity to generate ongoing cash flows is central to the case for holding the stock as a long-term income and defensive holding.
Stock level and investor takeaways
As of August 27, 2026, Clorox stock trades on the New York Stock Exchange with intraday quotes clustered around $104 to $107, including a $104.62 real-time quote at 12:00 p.m. EDT and a separate options-linked quote of $107.21 at 11:05 a.m. Eastern. These price points frame the share within a stable band that, combined with a $5.00 annualized dividend based on the current $1.25 quarterly payout, delivers a forward yield of 4.78% at the $104.62 level, making the stock a meaningful income generator in the consumer staples sector. With the dividend increase taking effect on August 28, 2026, and multi-year financials indicating improved operating income and net profit versus weaker prior periods, Clorox offers investors a blend of income, defensiveness and recovering profitability at its current trading level.
Read more
Further background on Clorox Co. stock, including corporate information and investor materials, is available on the company’s main website and through standard exchange and regulatory filings that detail its financial performance, governance and capital allocation policies.
Company and stock facts
Company: Clorox Co.
ISIN: US1890541097
Ticker: CLX
Exchange: NYSE
Sector / Industry: Consumer staples / Household products
