Clorox stock holds above $107 after a Reduce view
Published on 08/25/2026 at 16:33 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Clorox Co. (US1890541097) traded at $107.17 at the August 24, 2026 close, after opening at $107.20 on August 25, 2026 and moving 0.45% in the prior session. The backdrop is a fresh analyst call that left the stock at a consensus Reduce rating with a $102.40 target, below the reported share price.
Analysts stay cautious
MarketBeat's August 25, 2026 consensus update put 17 covering analysts at an average Reduce view, with five sell ratings and 12 hold ratings. The same update showed a 12-month target of $102.40, which sits 4.4% below the $107.20 opening quote cited in the report.
That gap matters because Clorox is still digesting its latest quarter. The company reported $1.66 in adjusted EPS for the period ended August 3, 2026, beating the $1.64 consensus by $0.02, while revenue reached $1.95 billion versus $1.91 billion expected.
Quarterly numbers matter
The same report said revenue fell 2.0% year over year from $1.95 billion in the prior-year quarter, while EPS dropped from $2.87 a year earlier to $1.66. Net margin was 8.74%, and return on equity reached 522.23%, a reminder that the current debate is less about sales momentum than about how the business converts those sales into earnings.
Guidance adds another layer. Clorox set FY 2027 EPS guidance at 5.700 to 6.000, and analysts currently expect 5.8 EPS for the fiscal year, leaving the company close to the middle of that range.
Dividend support
The August 25, 2026 update also noted a quarterly dividend of $1.25 per share, up from $1.24 previously and equal to a $5.00 annualized payout. The yield was listed at 4.7%, with payment scheduled for August 28, 2026.
For investors, that combination of a 4.7% yield, a 22.24 trailing P/E and a 12-month high of $128.90 keeps valuation front and center as the stock trades between its $84.70 low and $128.90 high.
Clorox brands
Clorox's portfolio includes bleach, disinfecting products, household cleaners and water-filtration brands, with products sold across retail and institutional channels. That mix helps explain why the latest quarter can show lower revenue and still support a dividend increase and a guidance framework for the next fiscal year.
Shares and valuation
Clorox shares were quoted at $107.17 at the August 24, 2026 close and at $106.75 in pre-market trading on August 25, 2026. The stock also carried a 50-day moving average of $99.20 and a 200-day moving average of $103.01, leaving the latest quote above both trend lines.
Fact box
Company: The Clorox Company
ISIN: US1890541097
Ticker: CLX
Exchange: NYSE
Price (as of August 24, 2026, 4:00 p.m. ET): $107.17 USD
Market cap: $12.96 billion
Sector / Industry: Consumer Staples / Household & Personal Products
Index membership: S&P 500
Next earnings date: October 30, 2026
