Clorox Co. stock falls toward a new 12-month low as analysts stay cautious
Published on 09/18/2026 at 15:26 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Clorox Co. stock (ISIN US1890541097) closed at USD 84.86 on the NYSE on September 17, 2026, down 0.3 percent from the prior session and trading close to a new 12-month low, according to price data cited by MarketBeat on that date.
Stock hovers near 52-week low
According to an article on MarketBeat dated September 17, 2026, Clorox Co. stock recently reached a new 12-month low, with the share price near USD 84.70, underscoring persistent selling pressure in the name.MarketBeat The same MarketBeat data point to a market capitalization of USD 10.15 billion for Clorox as of September 17, 2026, reflecting the pressure on the company’s valuation compared with earlier in the year.MarketBeat
On September 17, 2026, a separate price-focused note reported that Clorox Co. stock hit a 52-week low at about USD 84.74, only around 0.05 percent above an indicated 52-week low of approximately USD 84.70, a sign that the shares are trading very close to their weakest level in a year.Investing.com For investors, this positioning just above the 52-week low puts the focus on whether fundamentals and analyst support are strong enough to stabilize the price.
Analyst ratings remain Reduce despite mixed targets
As of mid-September 2026, analyst sentiment toward Clorox Co. stock is subdued. According to data compiled by MarketBeat on September 17, 2026, thirteen research analysts rate the shares Hold and four assign a Sell rating, resulting in a consensus rating of Reduce and an average price target of USD 101.40.MarketBeat With the stock closing at USD 84.86 on September 17, 2026, this implies roughly 19.5 percent potential upside to the average target, but the Reduce consensus signals limited conviction that such an upside will be realized quickly.
Individual houses have also adjusted their views. In a research note cited by MarketBeat on September 18, 2026, Jefferies Financial Group cut its rating on Clorox from Buy to Hold and lowered its price target from USD 125.00 to USD 98.00 on July 28, 2026, reflecting greater caution on the company’s near-term prospects.MarketBeat Compared with the USD 84.86 close on September 17, 2026, the revised Jefferies target of USD 98.00 still sits about 15.5 percent above the current price, but the downgrade from Buy to Hold underscores that this potential upside is seen as less compelling than before.
Another perspective comes from UBS. According to a report referenced on Investing.com dated September 17, 2026, UBS raised its price target for Clorox to USD 105 while maintaining a Neutral rating.Investing.com From the September 17, 2026 closing price of USD 84.86, the UBS target suggests about 23.6 percent potential upside, but the Neutral stance and the broader Reduce consensus still paint a cautious overall picture.
Valuation and recent performance
The valuation backdrop reflects this mixed outlook. MarketBeat’s September 17, 2026 metrics show Clorox trading at a price-to-earnings ratio of 17.40 and a PEG ratio of 2.73, with a beta of 0.56, indicating lower volatility than the broader market but a relatively rich valuation compared with some consumer peers.MarketBeat At USD 84.93 per share, a level cited by StockStory on September 18, 2026, the stock traded around 14.7 times forward earnings estimates, showing that while the price has compressed, multiples remain significant for a company with muted growth expectations.StockStory
According to a data snapshot summarized by Pluang on September 18, 2026, Clorox delivered net income of around USD 810 million in fiscal year 2025, corresponding to a profit margin of 11.4 percent, while revenue for 2026 is projected to decline to about USD 6.7 billion.Pluang Historically, that 2025 net income and margin illustrate that Clorox has been able to maintain double-digit profitability, but the projected revenue decline for 2026 shows why many analysts remain cautious despite respectable earnings.
The balance between defensive qualities and valuation risk is also reflected in broader commentary. A StockStory article dated September 18, 2026 notes that at roughly USD 84.93 per share, Clorox trades at 14.7 times forward P/E and is one of several consumer stocks the authors prefer to keep off their radar, highlighting concerns around growth and return potential relative to alternatives.StockStory For investors, this kind of commentary reinforces the message in the analyst consensus: Clorox Co. stock is viewed more as a cautious hold than a clear buy at current levels.
Clorox Co. stock price and trading context
Clorox Co. stock is listed on the NYSE under the ticker CLX. On September 17, 2026, the shares traded between an intraday low of USD 84.65 and an intraday level around USD 84.97 before settling at the prior close of USD 84.86, as summarized in a trading overview dated September 18, 2026.Ad-hoc-news With the 52-week low near USD 84.70 and the closing price at USD 84.86 on September 17, 2026, the shares are trading within less than USD 0.20 of their weakest level of the year, emphasizing how little buffer remains before setting fresh lows.
Clorox Co. stock key data
- Company: Clorox Co.
- ISIN: US1890541097
- Ticker: CLX
- Trading venue: NYSE
- Price (as of September 17, 2026): 84.86 USD
- Market capitalization: 10.15 billion USD (as of September 17, 2026)
- Sector / Industry: Consumer Staples / Household Products
- Index membership: S&P 500
