Citi raises target for Puma stock from EUR 33.30 to EUR 34.00

Published on 10/19/2026 at 10:02 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Citi kept its Buy rating on October 16, 2026. Puma stock costs EUR 24.48 on October 19, 2026, 0.99 percent above the Xetra close at EUR 24.24.

Analyst view and trading context

Citi raised its Puma target from EUR 33.30 to EUR 34.00 on October 16, 2026.
Second-quarter sales fell 9.4 percent to EUR 1,690.6 million in 2026.
Puma stock trades at EUR 24.48 at 10:00 a.m. CEST on October 19, 2026, 0.99 percent above the Xetra close of October 16, 2026.

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Puma (ISIN DE0006969603) trades at EUR 24.48 at Lang & Schwarz on October 19, 2026 at 10:00 a.m. CEST, up 0.99 percent versus the Xetra close of October 16, 2026 at EUR 24.24. The latest analyst move came from Citi, which raised its Puma price target from EUR 33.30 to EUR 34.00 in a report dated October 16, 2026, according to Markets Insider.

Why the target matters

Citi kept a Buy rating while lifting the target, placing the latest view above the current German-market quotation. The gap reflects a recovery case that still depends on Puma converting its brand and product pipeline into better sales and earnings.

Three events reset the story

On July 30, 2026, Puma reported second-quarter currency-adjusted sales of EUR 1,690.6 million, down 9.4 percent from the prior year, while second-quarter EBIT improved to minus EUR 53.1 million from minus EUR 109.1 million, according to Capital.com. On October 7, 2026, ANTA Sports completed its acquisition of a 29.06 percent Puma stake for EUR 1,505.5 million, becoming the largest shareholder, according to EQS News. On October 16, 2026, Citi set its higher EUR 34.00 target after previously using EUR 33.30, according to Markets Insider.

What does October 30 test?

Puma's next report will test whether the recovery promised for the second half is visible in the numbers. The company reported first-half 2026 sales of EUR 3,554.4 million, down 7.9 percent in euro terms, while the second-quarter EBIT margin improved to minus 3.1 percent from minus 5.8 percent, according to Capital.com.

Next reporting date

The next substantiated company date is October 30, 2026, when Puma is scheduled to publish its third-quarter 2026 quarterly statement, according to PUMA.

Price keeps the test close

The current quote sits EUR 0.24 above the Xetra close, a move below the 1.00 percent threshold for a directional headline. That leaves the October 30 report and the pace of margin recovery as the next measurable tests for the turnaround. Puma stock was trading at EUR 24.48 at Lang & Schwarz on October 19, 2026 at 10:00 a.m. CEST, 0.99 percent above the Xetra close of October 16, 2026 at EUR 24.24. The further course of trading is shown by the continuously updated real-time quote of Puma stock.