BBW, US1200761047

Build-A-Bear Workshop stock cuts outlook after sales fall

Published on 10/04/2026 at 09:40 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Build-A-Bear Workshop stock ended at USD 25.56 on October 2, 2026, after a 7.2 percent second-quarter revenue decline. Guidance fell to USD 500 million to USD 525 million.

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Build-A-Bear Workshop stock (ISIN US1200761047) closed at USD 25.56 on October 2, 2026, down 0.04 percent from USD 25.57 on the prior session. The central issue is the retailer's reduced fiscal 2026 outlook after second-quarter revenue fell 7.2 percent.

Revenue decline resets guidance

According to Yahoo Finance on September 24, 2026, Build-A-Bear cut its fiscal 2026 revenue forecast to USD 500 million to USD 525 million from USD 530 million to USD 550 million. The lower range sits below the USD 539 million analyst expectation cited in the same report.

The earnings pressure was visible in the quarter itself. Revenue reached USD 115.3 million, compared with USD 122.0 million expected, while second-quarter earnings were USD 0.70 per share versus USD 0.94 a year earlier, according to Yahoo Finance.

Earnings beat meets weaker sales

The USD 0.70 adjusted earnings figure matched the consensus estimate of USD 0.70 in the quarter, but the revenue shortfall points to a less favorable operating mix. Management also reduced pre-tax income guidance to USD 60 million to USD 68 million from USD 72 million to USD 78 million, keeping the outlook firmly below the earlier plan.

Build-A-Bear's next dated shareholder event is the USD 0.23 quarterly cash dividend payable on October 8, 2026. The SEC filing states that the dividend was declared on September 9, 2026, for shareholders of record on September 24, 2026.

Stock remains near yearly low

The October 2 close was USD 1.41 above the 52-week low of USD 24.15 and USD 46.63 below the 52-week high of USD 72.19. That positioning leaves the reduced outlook and the company's ability to restore sales growth as the key variables for the stock's next re-rating.

Build-A-Bear Workshop stock closed at USD 25.56 on the New York Stock Exchange on October 2, 2026, with a daily change of -0.04 percent. The market capitalization was USD 320.5 million as of October 2, 2026.