Brown-Forman stock stays near a 52-week low after Q1 miss
Published on 09/09/2026 at 14:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Brown-Forman stock (ISIN US1170431092) closed at USD 27.07 on September 8, 2026, with MarketWatch showing a 52-week range of USD 22.61 to USD 31.92. The latest quarter added a mixed read: first-quarter 2027 revenue was USD 911.0 million and EPS was USD 0.38, while FactSet had expected USD 915.2 million in sales.
Q1 sales stayed below expectations
According to ad hoc news on September 8, 2026, Brown-Forman Corporation reported first-quarter 2027 revenue of USD 911.0 million for the period ended July 31, 2026, versus USD 915.2 million expected by FactSet. The same report said EPS reached USD 0.38 and management kept the annual outlook unchanged.
The comparison matters for investors: revenue missed the consensus mark by USD 4.2 million, while EPS came in at USD 0.38. MarketWatch also listed the stock at USD 26.46 in delayed trading on September 8, 2026, after an intraday range of USD 26.39 to USD 27.36.
UBS target rose to USD 30
As MarketWatch reported on September 4, 2026, UBS raised its price target on Brown-Forman to USD 30 from USD 27. That sits above the closing price of USD 27.07 on September 8, 2026, but still leaves the shares below the 52-week high of USD 31.92.
In the same MarketWatch feed, JPMorgan cut its target to USD 25 from USD 26 on September 3, 2026. The stock therefore sits between two fresh analyst views, with the current price still close to the lower half of its yearly range.
Price stays depressed
Brown-Forman stock ended September 8, 2026 at USD 27.07 on the NYSE, about 15.2 percent below the 52-week high of USD 31.92. For now, the key level is whether the shares can move back above the USD 30 UBS target.
Brown-Forman stock facts
- Company: Brown-Forman Corporation
- ISIN: US1170431092
- Ticker: BF.B
- Trading venue: NYSE
- Price (as of September 8, 2026): USD 27.07
- Market capitalization: USD 12.8 billion
- Sector / Industry: Consumer Staples / Beverages - Wineries & Distilleries
- Index membership: S&P 500
