Broker cuts target for Sony Group stock to JPY 4,700

Published on 10/20/2026 at 10:31 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Sony Group stock costs EUR 22.31 on October 20, 2026. First-quarter operating income reached USD 2.99 billion, up 27.2 percent year over year.

Analyst target and buyback

A Japanese securities house cut Sony Group's target to JPY 4,700 from JPY 4,900 on October 7, 2026.
Sony repurchased 6,892,400 shares for JPY 26,005,851,887 between September 1 and September 30, 2026.
Sony Group stock traded at EUR 22.31 at 10:18 a.m. CEST at Lang & Schwarz on October 20, 2026.

Sony Group Corp., JP3435000009, Illustration mit AI erstellt.

Sony Group Corp. (ISIN JP3435000009) was trading at EUR 22.31 at Lang & Schwarz on October 20, 2026, at 10:18 a.m. CEST. A Japanese securities house kept its Buy rating but cut the target from JPY 4,900 to JPY 4,700 on October 7, 2026, as reported by Yahoo Finance.

Buyback keeps capital returns visible

Sony's latest disclosed capital action was its September repurchase. According to Sony Group Corporation, the company bought 6,892,400 common shares for JPY 26,005,851,887 between September 1 and September 30, 2026. The wider program allows purchases of up to 230 million shares and JPY 500 billion through May 10, 2027.

What does the target cut mean?

The lower JPY 4,700 target contrasts with Sony's improved first-quarter operating performance. For the three months ended June 30, 2026, revenue was USD 17.81 billion, down 1.7 percent from the prior-year quarter, while operating income rose 27.2 percent to USD 2.99 billion, according to tickerscout.ai. The contrast puts the emphasis on profit conversion rather than sales growth when the next report arrives.

Three dated Sony catalysts

On July 31, 2026, Sony reported first-quarter figures and lifted its full-year operating-income outlook to USD 11.24 billion from USD 10.46 billion, according to tickerscout.ai. On October 5, 2026, the company disclosed September repurchases of 6,892,400 shares. On October 7, 2026, the Japanese securities house reduced its target to JPY 4,700 from JPY 4,900 while retaining its Buy rating.

Next dates for Sony

Sony's investor-relations calendar lists the second-quarter fiscal 2026 earnings announcement for November 5, 2026, according to Sony Group Corporation. That report should provide the next quantified test of the raised operating outlook and the balance between gaming, image sensors and entertainment.

Price stays tied to the next report

The target reduction adds a cautious valuation signal, while the September buyback shows that capital returns remain active. Sony's Tokyo Stock Exchange listing gives the November 5 report a clear date for investors tracking the gap between operating income and revenue.

The further course of trading is shown by the continuously updated real-time quote of Sony Group stock.