British American Tobacco sets 2030 targets. Seven analysts rate British American Tobacco stock
Published on 10/02/2026 at 12:22 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
British American Tobacco (ISIN GB0002875804) set Horizon 2030 targets on September 29, 2026, including a New Category contribution margin of at least 30.00 percent by 2030, according to Sharenet. On October 2, MarketBeat reported that seven analysts covered the stock, with six Buy ratings and one Sell rating.
Horizon 2030 targets a wider mix
BAT said New Category revenue should grow at a mid-teens rate through 2030, while the contribution margin should reach at least 30.00 percent. The company also targets 50.0 million adult Smokeless Products consumers by 2030 and expects those products to provide 50.00 percent of group revenue by 2035, according to Sharenet on September 29, 2026.
The strategy matters because BAT is trying to shift its growth engine toward vapour, heated products and modern oral nicotine products while maintaining cash generation from combustibles. The stated targets give investors two measurable milestones: consumer scale and the share of revenue generated by Smokeless Products.
FY2026 guidance stays cautious
BAT remains on track for the lower end of its FY2026 guidance, with revenue growth of 3.00-5.00 percent and adjusted profit from operations growth of 4.00-6.00 percent at constant exchange rates. Adjusted diluted earnings per share growth is expected toward the midpoint of the 5.00-8.00 percent range, while the company expects leverage within 2.00-2.50 times by year-end, according to Sharenet.
BAT's latest published interim report covers the six months ended June 30, 2026, and was published July 30, 2026, according to British American Tobacco. The guidance balance is clear: New Categories carry the expansion plan, while foreign-exchange effects and regulatory conditions remain part of the execution risk.
Stock quote stays near EUR 47
British American Tobacco stock was trading at EUR 46.94 at Lang & Schwarz on October 2, 2026 at 12:13 p.m. CEST, up 0.13 percent versus the Lang & Schwarz prior close of EUR 46.88 on October 1, 2026. The modest daily move leaves the market response focused on whether the 2030 targets can translate into the FY2026 guidance ranges.
The further course of trading is shown by the continuously updated real-time quote of British American Tobacco stock.
British American Tobacco stock facts
- Company: British American Tobacco p.l.c.
- ISIN: GB0002875804
- Ticker: BATS
- Primary exchange: London Stock Exchange
- Price Lang & Schwarz (as of October 2, 2026, 12:13 p.m. CEST): EUR 46.94
- Change versus prior close: plus 0.13 percent
- Prior close Lang & Schwarz (October 1, 2026): EUR 46.88
- Sector / Industry: Consumer Defensive / Tobacco
