Booking Holdings stock is EUR 144.58 versus EUR 144.28, plus 0.21 percent

Published on 09/29/2026 at 13:34 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Booking Holdings stock is EUR 144.58 at Lang & Schwarz versus EUR 144.28, plus 0.21 percent, on September 29, 2026. Q2 revenue reached USD 7.35 billion, up 8.10 percent year over year.

Internationaler Flughafenterminal bei Sonnenuntergang mit Reisenden und Abflugtafel — Booking Holdings Inc. zeigt internationalen Flughafenterminal bei Sonnenuntergang mit Reisenden und Gepäck US09857L1089, Illustration mit AI erstellt.

Booking Holdings (ISIN US09857L1089) was trading at EUR 144.58 at Lang & Schwarz on September 29, 2026 at 1:31 p.m. CEST, plus 0.21 percent versus the prior close of EUR 144.28. The latest company-specific debate centers on five AI projects and whether online travel platforms can preserve their role as trip planning becomes more automated.

AI projects target the booking journey

According to Skift on September 23, 2026, Booking CEO Glenn Fogel described trust and the handling of sensitive customer information as central advantages over newer AI agents. The report said Booking's initiatives include Priceline's Penny assistant, Booking.com's planning tools, an Agoda trip planner and two internal startups.

Skift also reported that traffic from large language models accounted for significantly below 1 percent of room nights, while alternative-accommodation room nights grew 4 percent in the second quarter against 5 percent overall. That gap gives the AI discussion a measurable operating backdrop rather than making it only a technology story.

Second-quarter revenue beats estimates

MarketBeat reported on September 22, 2026, that Booking's second-quarter revenue was USD 7.35 billion, up 8.10 percent year over year, while quarterly EPS was USD 2.54 versus consensus of USD 2.43. The USD 0.11 EPS beat and the revenue increase provide the clearest counterweight to the market's AI concerns.

The same report said Booking declared a quarterly dividend of USD 0.42 per share, with payment scheduled for September 30, 2026. The company therefore combines operating growth with a direct shareholder distribution, although the dividend is a smaller element than the earnings comparison.

Analyst target stays above the quote

MarketScreener reported that Gordon Haskett raised its Booking price target to USD 224.00 from USD 220.00 on September 14, 2026, while keeping a Buy rating. The target change shows that at least one analyst view treated the recent weakness as a valuation opportunity, while the operating figures and AI transition remain the key evidence investors are weighing.

The euro reference quote

Booking Holdings was trading at EUR 144.58 at Lang & Schwarz on September 29, 2026 at 1:31 p.m. CEST, plus 0.21 percent versus the Lang & Schwarz prior close of EUR 144.28. The primary listing is on Nasdaq, where the finance snapshot dated September 28, 2026 showed a market capitalization of USD 127.0 billion and a 52-week range of USD 150.14 to USD 225.00.