Booking Holdings stock holds firm after August 3 earnings
Published on 08/24/2026 at 09:23 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Booking Holdings Inc. (US09857L1089) stock is holding near $209.62, with a market cap of $157.50 billion and a 52-week range of $150.14 to $231.80 as of August 24, 2026.
The latest quarterly report, released on August 3, 2026, showed earnings per share of $2.54 and revenue of $7.35 billion, both above consensus. Revenue rose 8.1% from the same quarter a year earlier, while EPS compared with $55.40 in the prior-year quarter.
Earnings set the tone
The same report also pointed to a net margin of 25.53% and a negative return on equity of 102.96%, a reminder that Booking's earnings power remains strong even as the balance sheet and capital base stay under scrutiny. Sell-side estimates in the same coverage point to $10.47 in EPS for the current fiscal year.
A second current market marker is the consensus view attached to the shares: an average rating of Moderate Buy and an average target price of $235.72. That sits $26.10 above the reported share price of $209.62.
Valuation still matters
At 23.20 times earnings, Booking trades with a premium multiple that keeps the post-earnings setup sensitive to any shift in travel demand or margin execution. The 50-day moving average at $188.60 and the 200-day moving average at $177.00 show the stock has moved well above its longer trend lines.
More on Booking Holdings stock
Booking's travel platform spans hotel reservations, alternative accommodations, flights, rental cars and related services, with hotel bookings still the core business. That mix helps explain why quarterly results can reflect both leisure demand and pricing power across multiple travel channels.
Booking shares today
Booking Holdings shares trade on Nasdaq under BKNG. The stock opened at $209.62 in the latest market snapshot on August 24, 2026, with a beta of 1.07.
Fact box
Company: Booking Holdings Inc.
ISIN: US09857L1089
Ticker: BKNG
Exchange: Nasdaq
Market cap: $157.50 billion
Sector / Industry: Consumer Discretionary / Travel Services
Index membership: Nasdaq-100
