BofA cuts target for Rollins stock from USD 35.00 to USD 28.00

Published on 10/06/2026 at 13:32 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Revenue was USD 1.08 billion in the second quarter of 2026, up 7.90 percent. Rollins stock costs EUR 26.46 on October 6, 2026 after EUR 26.45.

Extreme Nahaufnahme einer Termite auf strukturierter Holzoberfläche mit scharfem Fokus — Makroaufnahme eines Insekts auf Holz zeigt das Kerngeschäft von Rollins Inc., Aktie ISIN US7757111049, Illustration mit AI erstellt.

Rollins stock (ISIN US7757111049) was trading at EUR 26.46 at Lang & Schwarz on October 6, 2026 at 1:27 p.m. CEST, up 0.04 percent versus the prior close of EUR 26.45. On October 5, 2026, BofA cut its Rollins price target from USD 35.00 to USD 28.00 and retained an Underperform rating, according to Markets Insider.

BofA cuts target by 20.00 percent

The new USD 28.00 target is 20.00 percent below the former USD 35.00 target, making the latest analyst action a direct valuation reset rather than a routine estimate change. BofA cited weaker demand trends and limited visibility in its third-quarter preview, according to Markets Insider.

The broader analyst picture is also cautious. Yahoo Finance lists Morgan Stanley as maintaining an Overweight rating while lowering its target from USD 60.00 to USD 45.00 on September 29, 2026, and shows a USD 27.00 to USD 66.00 target range, according to Yahoo Finance.

Second-quarter growth meets pressure

Rollins generated USD 1.08 billion in revenue in the second quarter of 2026, up 7.90 percent from the prior-year quarter, while net income reached USD 143.91 million, according to Yahoo Finance. The revenue increase contrasts with the analyst pressure on demand visibility, especially in residential pest control.

Management maintained full-year 2026 guidance for 6.00 percent organic revenue growth and 10.00 percent incremental margins at the September 23, 2026 U.S. All Stars Conference, according to Investing.com. The same discussion identified artificial intelligence changes in search as a factor behind volatile lead generation, while the guidance keeps revenue expansion positive.

Stock remains near its yearly low

On the NYSE, Rollins had a USD 29.70 to USD 66.14 52-week range in the October 5, 2026 quote data, while its market capitalization stood at USD 14.3 billion. The Lang & Schwarz euro quote is a separate German trading reference and cannot be compared directly with that dollar range.

At Lang & Schwarz, Rollins was trading at EUR 26.46 on October 6, 2026 at 1:27 p.m. CEST, plus 0.04 percent versus the EUR 26.45 prior close dated October 5, 2026. The further course of trading is shown by the continuously updated real-time quote of Rollins stock.