BofA cuts target for Nike stock to USD 24
Published on 10/14/2026 at 10:27 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSTarget reset and operating strain
- Bank of America lowered its Nike target to USD 24 on October 13, 2026.
- Fiscal first-quarter revenue reached USD 11.21 billion after a 4.00 percent decline.
- Nike stock trades at EUR 31.72 at 10:12 a.m. CEST at Lang & Schwarz on October 14, 2026, 0.06 percent above the Xetra close of October 13, 2026.
Nike stock (ISIN US6541061031) was trading at EUR 31.72 at Lang & Schwarz at 10:12 a.m. CEST on October 14, 2026. Bank of America cut its Nike price target to USD 24 from USD 30 after the fiscal first-quarter results, according to Yahoo Finance on October 13, 2026.
Three events reset expectations
On September 25, 2026, Bank of America downgraded Nike to Underperform from Neutral and lowered its target from USD 47 to USD 30, the same Yahoo Finance report said.
On October 1, 2026, Nike reported fiscal 2027 first-quarter revenue of USD 11.21 billion, down 4.00 percent from the prior-year quarter. Diluted earnings per share was USD 0.48, while gross margin expanded 60 basis points to 42.80 percent, according to NIKE.
On October 13, 2026, Bank of America lowered its target again to USD 24. That sequence shows how quickly the debate moved from a recovery timetable to the depth of the sales reset, particularly after Nike said Greater China revenue declined 26.00 percent in fiscal 2027 first quarter.
What does Pace mean for margins?
Nike's Pace transformation is designed to deliver USD 2.5 billion in cumulative savings through fiscal 2031, but the program also carries approximately USD 1.0 billion in pre-tax charges through that period. The company expects about USD 300.0 million of Pace costs in fiscal 2027, according to NIKE.
The near-term trade-off is visible in the outlook. Nike expects fiscal 2027 revenue to decline by a high-single-digit percentage and adjusted earnings per share to range from USD 1.15 to USD 1.35, excluding USD 0.15 of restructuring impact. The company also said fiscal 2027 EBIT is expected to decline by a greater percentage than revenue, making margin recovery the key test for the strategy.
Nike stock stays near its yearly low
At 10:12 a.m. CEST on October 14, 2026, Nike stock was trading at EUR 31.72 at Lang & Schwarz, up EUR 0.02, or 0.06 percent, versus the Xetra close of EUR 31.70 on October 13, 2026. The quoted 52-week range was EUR 27.90 to EUR 60.52, placing the price EUR 3.82 above the low and EUR 28.80 below the high.
The further course of trading is shown by the continuously updated real-time quote of Nike stock.
Nike market and operating facts
- Company: NIKE, Inc.
- ISIN: US6541061031
- Ticker: NKE
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 14, 2026, 10:12 a.m. CEST): EUR 31.72
- Change versus Xetra close: plus 0.06 percent
- Xetra close (October 13, 2026): EUR 31.70
- Market capitalization: EUR 46.9 billion (as of October 14, 2026)
- 52-week range: EUR 27.90-EUR 60.52 (as of October 14, 2026)
- Sector / Industry: Consumer Discretionary / Apparel, Footwear and Accessories
Market context: Market report S&P 500.
