BMW, DE0005190003

BMW targets margin recovery: BMW stock sits 44.44 percent below its high

Published on 10/06/2026 at 12:54 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

BMW's 2028 automotive margin goal is 3.00 to 5.00 percent. BMW stock costs EUR 54.40 on October 6, 2026 versus its EUR 54.66 prior close.

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BMW stock (ISIN DE0005190003) was trading at EUR 54.40 at Lang & Schwarz on October 6, 2026, 44.44 percent below its 52-week high of EUR 97.92. In a strategy update dated September 30, 2026, BMW Group set a 3.00 to 5.00 percent Automotive Segment EBIT margin target for 2028 and an 8.00 to 10.00 percent long-term target.

BMW sets a staged margin recovery

The company also aims to generate at least EUR 7.00 billion in Automotive Segment free cash flow by the start of the next decade, compared with more than EUR 2.50 billion targeted for 2026. Reuters reported the 2028 margin range and the planned 20.00 percent reduction in divisions and related management roles by mid-2027.

The staged targets show the scale of the recovery task. BMW is guiding to a 3.00 to 5.00 percent margin in 2028 before returning to 8.00 to 10.00 percent in the early 2030s, while the company is simplifying its model portfolio and expanding regional production.

China and production remain central

BMW plans to raise the share of locally manufactured vehicles tailored to Chinese customers to at least 95.00 percent by 2030. The company is also considering exports from China to Southeast Asia and a new luxury sport utility vehicle above the BMW X7.

Reuters reported that Bernstein viewed the Neue Klasse range, led by the electric iX3, as central to the recovery plan. BMW also outlined an investment of EUR 2.00 billion in German production of the next-generation 3 Series.

BMW stock remains below its yearly high

The market value was EUR 32.6 billion as of October 6, 2026. The 52-week range was EUR 52.36 to EUR 97.92, placing the Lang & Schwarz price EUR 2.04 above the low and EUR 43.52 below the high.

BMW has its primary listing on Xetra under ticker BMW, according to DZ Bank. The same page lists November 4, 2026, for the report on the third quarter of 2026.

Price stays near the yearly low

BMW stock was trading at EUR 54.40 at Lang & Schwarz on October 6, 2026 at 12:48 p.m. CEST, down 0.48 percent versus the prior close of EUR 54.66 on October 5, 2026. The further course of trading is shown by the continuously updated real-time quote of BMW stock.