BMW, DE0005190003

BMW stock gains as Morgan Stanley lifts target to EUR 76

Published on 09/14/2026 at 22:50 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

BMW stock drew support as Morgan Stanley raised its target to EUR 76 from EUR 74 on September 14, 2026. Reuters-linked buy-back data showed Xetra volume of 140,911 shares on September 11, 2026.

BMW, DE0005190003, Illustration mit AI erstellt.

BMW stock (ISIN DE0005190003) gained focus after Morgan Stanley raised its price target to EUR 76 from EUR 74 and kept an Overweight view, according to Yahoo Finance on September 14, 2026. The stock traded at EUR 62.5716 on Xetra in BMW's buy-back report for September 11, 2026, while the same report listed 140,911 shares as the day's repurchase volume.

Target raised to EUR 76

Morgan Stanley's move matters because the new target sits EUR 2 above the prior EUR 74 level and implies about 21.5 percent upside from EUR 62.5716, using the Xetra reference in BMW's September 11, 2026 buy-back disclosure. The same brokerage note also kept BMW in the Overweight category, placing the stock in the bank's preferred part of the European auto sector alongside Mercedes-Benz, as reported by ii on September 14, 2026.

That target change is a quantified step rather than a broad sector comment: EUR 74 became EUR 76, and the implied gap to the Xetra reference was still above EUR 12 per share. For investors, that keeps valuation in the foreground even as the buy-back programme continues to show steady daily demand.

Buy-back volumes stay visible

BMW's interim buy-back report listed 5,000 shares on September 7, 2026 at a weighted average price of EUR 62.7524, 5,000 shares on September 8, 2026 at EUR 63.9435, 160,000 shares on September 9, 2026 at EUR 62.7257 and 100,000 shares on September 10, 2026 at EUR 62.7817. The sequence shows a clear jump in repurchase activity on September 9 and September 10 versus the 5,000-share days at the start of the week, and the report names Xetra as the trading venue throughout, via TradingView.

Xetra reference level

BMW stock last traded in the buy-back report at EUR 62.5716 on Xetra on September 11, 2026. The same disclosure gives the stock a recent market anchor for the current session, and the article's dated price point remains the clearest reference for the move in the shares.