BMW, DE0005190003

BMW sets 2028 margin target: BMW stock trades 44.31 percent below its 52-week high

Published on 10/05/2026 at 13:34 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

The long-term automotive margin goal is 8.00 to 10.00 percent by early 2030s. BMW stock costs EUR 54.53 on October 5, 2026 versus EUR 54.62.

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BMW stock (ISIN DE0005190003) was trading at EUR 54.53 at Lang & Schwarz on October 5, 2026 at 1:30 p.m. CEST, down 0.16 percent versus the prior close of EUR 54.62 on October 2, 2026. The automaker set a 2028 automotive operating margin target of 3.00 to 5.00 percent at its strategy event on September 30, according to Reuters.

BMW targets a margin recovery

The longer-term goal is an automotive profit margin of 8.00 to 10.00 percent by the early 2030s, compared with the 2026 target range of 1.00 to 3.00 percent. Reuters also reported an automotive free cash flow goal of more than EUR 7.0 billion by the early 2030s, versus more than EUR 2.5 billion targeted for 2026.

Automotive World reported on September 30 that BMW plans to reduce divisions and related management roles by 20.00 percent by mid-2027. The plan also includes a narrower model range, more local production in China and a compact electric Neue Klasse model for Europe in 2028.

China remains the execution test

BMW aims to raise the share of locally manufactured vehicles tailored to Chinese customers to at least 95.00 percent by 2030, from a level below 90.00 percent, Reuters reported on September 30. That comparison shows why the margin target depends on regional production and a more selective model mix, not only on cost reductions.

Stock stays below its yearly high

BMW's Lang & Schwarz price was 44.31 percent below the EUR 97.92 52-week high and EUR 2.17 above the EUR 52.36 low on October 5, 2026. Market capitalization stood at EUR 32.6 billion on the same date, while the 439,246-share volume reflected active trading during the session.

The further course of trading is shown by the continuously updated real-time quote of BMW stock.