BMW, DE0005190003

BMW sets 2028 margin target. BMW stock falls 1.74 percent.

Published on 10/02/2026 at 14:03 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Auto margin is planned at 3.00 to 5.00 percent for 2028. BMW stock costs EUR 54.12 on October 2, 2026 after EUR 55.08.

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BMW stock (ISIN DE0005190003) was trading at EUR 54.12 at Lang & Schwarz on October 2, 2026 at 2:00 p.m. CEST, down 1.74 percent from the prior close of EUR 55.08. As Reuters reported on September 30, 2026, BMW set an interim automotive operating margin target of 3.00 to 5.00 percent for 2028.

BMW targets a longer recovery

The 2028 margin range sits above BMW's 2026 target of 1.00 to 3.00 percent, but it remains below the company's long-term goal of 8.00 to 10.00 percent by the start of the next decade. Reuters also reported that BMW targets more than EUR 5 billion in automotive free cash flow for 2028 and more than EUR 7 billion by the start of the next decade.

The strategy includes a 20.00 percent reduction in divisions and related management roles by mid-2027, alongside fewer model variants. For investors, the timeline matters: BMW is describing a multi-year margin rebuild rather than an immediate return to its long-term profitability range.

Analysts split at EUR 75

The market view is divided. According to MarketScreener on September 16, 2026, Berenberg upgraded BMW from Neutral to Buy and raised its price target from EUR 69.00 to EUR 75.00. The target lies 38.58 percent above the Lang & Schwarz price of EUR 54.12.

That target is more constructive than the cautious margin path implied by the 2028 range. BMW's valuation debate therefore turns on execution: the company must expand profitability from the 2026 range while funding product, regional and technology investments.

Stock prices in the German session

BMW's 52-week range was EUR 52.36 to EUR 97.92 as of October 2, 2026, placing the Lang & Schwarz price EUR 1.76 above the low and EUR 43.80 below the high. Market capitalization stood at EUR 32.5 billion on the same date.

The further course of trading is shown by the continuously updated real-time quote of BMW stock.