Best Buy expands Fire TV partnership as Best Buy stock trades at EUR 78.21
Published on 10/04/2026 at 17:34 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Best Buy announced on September 23, 2026, in a Business Wire release that it had expanded its multiyear Fire TV partnership with Amazon. The agreement covers connected television advertising opportunities through Best Buy Ads.
On October 4, 2026, Best Buy stock was EUR 78.21 in weekend trading at Lang & Schwarz at 5:30 p.m. CEST. The price was unchanged from the EUR 78.21 close at Lang & Schwarz on October 2, 2026.
Weekend trading at Lang & Schwarz
The Lang & Schwarz bid was EUR 77.98 and the ask was EUR 78.44 at 5:30 p.m. CEST on October 4, 2026. The further course of weekend trading at Lang & Schwarz until 7:00 p.m. CET/CEST is shown by the continuously updated real-time quote of Best Buy stock.
Expanded Fire TV partnership
According to the Business Wire release, Amazon’s programmatic advertising technology will support Best Buy Ads beginning in February 2027. The tools are intended to help brands plan, activate, optimize and measure campaigns on Fire TV.
Fire TV will remain the exclusive television software experience on all Insignia TVs produced by Best Buy. The televisions range from 24-inch to 85-inch models, and Best Buy will remain the exclusive retailer for the devices in stores and on Amazon.com, sold by Best Buy.
Next Xetra session
The next Xetra session is scheduled for October 5, 2026. The October 4, 2026 price indication from Lang & Schwarz remains separate from the company announcement dated September 23, 2026.
