Bernstein sets EUR 245.00 target for Adidas stock
Published on 10/01/2026 at 10:08 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Adidas (ISIN DE000A1EWWW0) was trading at EUR 143.48 at Lang & Schwarz on October 1, 2026 at 10:02 a.m. CEST, while Bernstein set a EUR 245.00 target for the stock on September 30, 2026, according to Finanzen.ch. The target stands 70.42 percent above the Lang & Schwarz price, putting the valuation debate ahead of Adidas' next results.
Revenue grows, profit lags
Adidas generated EUR 6.74 billion in revenue in the second quarter of 2026, up 14.00 percent on a currency-neutral basis, according to Lightyear. Direct-to-consumer sales increased 25.00 percent, while the quarter's operating profit rose 5.00 percent to EUR 574.00 million.
The trade-off was visible in the margin. Operating margin fell to 8.50 percent from 9.20 percent in the second quarter as World Cup marketing costs increased by EUR 212.00 million, leaving sales growth stronger than profit growth.
Guidance meets analyst optimism
Management raised its fiscal 2026 currency-neutral sales-growth outlook to 9.00 percent-10.00 percent while retaining an operating-profit target of EUR 2.30 billion, according to Lightyear. That combination explains the split in the market view: Bernstein's EUR 245.00 target emphasizes product and sales momentum, while the second-quarter margin shows the cost of pursuing growth.
StoneX retained a Buy rating and a EUR 200.00 target on September 29, 2026, citing full-price sales, disciplined wholesale distribution and a shift toward direct-to-consumer sales, as Investing.com reported. The range between that target and the current euro quote leaves execution, rather than sales demand alone, as the central test.
Stock remains below its yearly high
Adidas stock was 26.95 percent below its EUR 196.40 52-week high and 10.41 percent above its EUR 129.95 low as of the September 30, 2026 quote. Its market capitalization was EUR 25.3 billion on that date, while the next earnings report is scheduled for October 29, 2026.
At Lang & Schwarz, Adidas was trading at EUR 143.48 on October 1, 2026 at 10:02 a.m. CEST, down 0.88 percent versus the prior close of EUR 144.75. The further course of trading is shown by the continuously updated real-time quote of Adidas stock.
Adidas stock facts
- Company: adidas AG
- ISIN: DE000A1EWWW0
- WKN: A1EWWW
- Ticker: ADS
- Primary exchange: Xetra
- Price Lang & Schwarz (as of October 1, 2026, 10:02 a.m. CEST): EUR 143.48
- Change versus prior close: minus 0.88 percent
- Prior close Lang & Schwarz (September 30, 2026): EUR 144.75
- Market capitalization: EUR 25.3 billion (as of September 30, 2026)
- 52-week range: EUR 129.95-196.40 (as of September 30, 2026)
- Sector / Industry: Consumer Discretionary / Apparel - Footwear and Accessories
- Next earnings date: October 29, 2026
