Bernstein sets EUR 245.00 target for Adidas stock On Buy rating? no question mark forbidden

Published on 10/13/2026 at 10:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Second-quarter revenue reached EUR 6.74 billion, up 14.00 percent year over year. Adidas stock costs EUR 152.10 on October 13, 2026 after EUR 149.60.

Bernstein maintained a Buy rating on Adidas and set a EUR 245.00 price target on October 9, 2026.
Second-quarter revenue reached EUR 6.74 billion, up 14.00 percent year over year.
Adidas stock was EUR 152.10 at Lang & Schwarz on October 13, 2026, up 1.67 percent versus the Xetra close of October 12, 2026 at EUR 149.60.

SW-Reportage Laufsportler in Bewegung, Adidas AG DE000A1EWWW0 — Adidas AG (DE000A1EWWW0) – Schwarz-Weiß-Reportagefoto eines Laufsportlers im Wettkampf auf der Strecke, Illustration mit AI erstellt.

Adidas (ISIN DE000A1EWWW0) was trading at EUR 152.10 at Lang & Schwarz on October 13, 2026 at 10:02 a.m. CEST, up 1.67 percent versus the Xetra close of October 12, 2026 at EUR 149.60. On October 9, 2026, Bernstein analyst Aneesha Sherman maintained a Buy rating and set a EUR 245.00 price target, according to Markets Insider. The target is EUR 92.90 above the Lang & Schwarz price, a gap of 61.08 percent.

Three dated signals for Adidas

On July 30, 2026, adidas reported second-quarter revenue growth of 14.00 percent and a record quarterly revenue figure, according to adidas investor relations. On October 2, 2026, JPMorgan reduced its price target from EUR 230.00 to EUR 210.00 while retaining an Overweight rating, as Borse Express reported. Bernstein then set its EUR 245.00 target on October 9, 2026, making the latest dated analyst signal more constructive.

What does October 29 test?

Adidas is scheduled to publish its third-quarter 2026 results on October 29, 2026, according to Borse Express. The second-quarter benchmark was EUR 6.74 billion in revenue, up 14.00 percent year over year, so the next report will show whether that pace carries into the third quarter. The same report cited direct-to-consumer revenue growth of 25.00 percent in the second quarter, a figure that gives investors a specific operating measure beyond the share price.

Adidas stock stays below its yearly high

The current EUR 152.10 price is EUR 44.30 below the 52-week high of EUR 196.40 and EUR 22.15 above the 52-week low of EUR 129.95, based on the October 13, 2026 market snapshot. Adidas has a market capitalization of EUR 26.5 billion as of October 13, 2026. The combination of a 1.67 percent daily gain, a fresh EUR 245.00 analyst target and the October 29 reporting date leaves the next earnings release as the clearest near-term numerical test.

Adidas stock was trading at EUR 152.10 at Lang & Schwarz on October 13, 2026 at 10:02 a.m. CEST, plus 1.67 percent versus the Xetra close of October 12, 2026 at EUR 149.60. The further course of trading is shown by the continuously updated real-time quote of Adidas stock.