Bernstein keeps EUR 37.00 target for Puma stock

Published on 10/16/2026 at 09:42 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Puma reported EUR 1.69 billion in second-quarter 2026 revenue. Puma stock costs EUR 24.15 on October 16, 2026, minus 0.17 percent versus Xetra close.

Ownership and earnings checkpoints

Bernstein maintained its Buy rating and set a EUR 37.00 target on October 15, 2026.
ANTA completed its 29.06 percent acquisition and became PUMA's largest shareholder on October 7, 2026.
Puma stock trades at EUR 24.15 at 9:35 a.m. CEST at Lang & Schwarz on October 16, 2026, minus 0.17 percent below the Xetra close of October 15, 2026.

Schwarzweiss-Reportagefoto einer Naeherei fuer Sportbekleidung — PUMA SE (ISIN DE0006969603) dokumentiert Schwarzweiss-Reportage einer Textilfabrik fuer unmarkierte Sportbekleidung ohne Logos, Illustration mit AI erstellt.

Puma (ISIN DE0006969603) was trading at EUR 24.15 at Lang & Schwarz on October 16, 2026, down 0.17 percent versus the Xetra close of October 15, 2026. Bernstein analyst Richard Trainor maintained a Buy rating and set a EUR 37.00 price target on October 15, 2026, according to Markets Insider.

ANTA takes a strategic stake

The analyst view follows a major ownership change. On October 7, 2026, ANTA Sports completed its acquisition of a 29.06 percent stake previously held by Artémis and became PUMA's largest shareholder, PUMA said.

For investors, the target of EUR 37.00 stands 53.21 percent above the Lang & Schwarz price. The comparison is conditional on execution, while the market still prices the stock below the target and below its 52-week high of EUR 30.31.

What does the target cut mean?

Chronology shows a mixed sequence. On October 6, 2026, Jefferies cut its target from EUR 27.50 to EUR 23.50 and retained a Hold rating, citing a gradual recovery among wholesale partners, according to Boerse.de. On October 7, ANTA's 29.06 percent holding added a strategic shareholder, and on October 15 Bernstein published the EUR 37.00 target.

PUMA's own investor-relations page says its second-quarter restructuring reduced inefficiencies and optimized the cost base. It also identifies 11 national teams and more than 80 players connected with the 2026 FIFA World Cup, while management confirmed a gradual improvement in second-half 2026 sales, PUMA states.

October 30 is the next test

PUMA's next substantiated reporting date is October 30, 2026, when it is scheduled to publish third-quarter 2026 results. The release should show whether the expected wholesale recovery is translating into measurable operating progress.

Stock remains below its yearly high

PUMA has a 52-week range of EUR 15.30 to EUR 30.31 and a market capitalization of EUR 3.6 billion as of October 16, 2026. Its Xetra listing keeps the German-market reference central for local investors.

The stock was trading at EUR 24.15 at Lang & Schwarz on October 16, 2026 at 9:35 a.m. CEST, minus 0.17 percent versus the Xetra close of October 15, 2026 at EUR 24.19. The further course of trading is shown by the continuously updated real-time quote of Puma stock.