Bernstein cuts McDonald's stock target from USD 295.00 to USD 250.00
Published on 10/15/2026 at 10:39 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSAnalyst caution meets operating growth
- Bernstein cut its target from USD 295.00 to USD 250.00 on October 8, 2026.
- Second-quarter revenue rose 3.7 percent to USD 7.10 billion.
- McDonald's stock trades at EUR 214.30 at 10:33 a.m. CEST at Lang & Schwarz on October 15, 2026, 0.85 percent above the Xetra close of October 14, 2026.
McDonald's (ISIN US5801351017) stock was trading at EUR 214.30 at Lang & Schwarz on October 15, 2026, at 10:33 a.m. CEST. Bernstein cut its price target from USD 295.00 to USD 250.00 on October 8, 2026, while maintaining a Market Perform rating, according to Investing.com.
Bernstein sees weaker sales visibility
The analyst house cited limited visibility into U.S. sales growth and questioned the near-term contribution from the McDonald's NEXT menu. Its forecast called for U.S. same-store sales to decline 0.5 percent in the third quarter of 2026 and 2.5 percent in the fourth quarter of 2026, according to Investing.com.
McDonald's latest reported quarter offered a more resilient earnings picture. For the second quarter of 2026, revenue rose 3.7 percent year over year to USD 7.10 billion, while adjusted earnings per share reached USD 3.38 versus a USD 3.32 consensus estimate, according to MarketBeat.
Three target changes chart the year
On July 17, 2026, Tigress Financial raised its target from USD 385.00 to USD 390.00; on September 24, 2026, JPMorgan Chase cut its target from USD 280.00 to USD 260.00; and on October 8, 2026, Bernstein reduced its target from USD 295.00 to USD 250.00, with the changes reported by MarketBeat.
What does the target cut mean?
The cut points to a gap between earnings resilience and customer traffic. McDonald's was last at USD 238.31 on the NYSE on October 14, 2026, at 4:00 p.m. ET, putting Bernstein's USD 250.00 target 4.90 percent above that level. The company faces a near-term test when it reports third-quarter 2026 results on November 4, 2026, before the market opens, according to MarketBeat.
Price holds above the Xetra close
The euro quotation is 0.85 percent above the Xetra close of October 14, 2026, although the move is below the 1.00 percent threshold used for a directional headline. The finance snapshot shows a market capitalization of EUR 151.8 billion and a 52-week range of EUR 204.00 to EUR 291.55 as of October 15, 2026.
McDonald's was trading at EUR 214.30 at Lang & Schwarz on October 15, 2026, at 10:33 a.m. CEST, 0.85 percent above the Xetra close of October 14, 2026 at EUR 212.50. The further course of trading is shown by the continuously updated real-time quote of McDonald's stock.
McDonald's stock facts
- Company: McDonald's Corporation
- ISIN: US5801351017
- Ticker: MCD
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 15, 2026, 10:33 a.m. CEST): EUR 214.30
- Change versus Xetra close: plus 0.85 percent
- Xetra close (October 14, 2026): EUR 212.50
- Market capitalization: EUR 151.8 billion (as of October 15, 2026)
- 52-week range: EUR 204.00-291.55 (as of October 15, 2026)
- Sector / Industry: Consumer Cyclical / Restaurants
- Next earnings date: November 4, 2026
Market context: Market report S&P 500.
