Berenberg cuts Nike target to USD 27.50 for Nike stock

Published on 10/16/2026 at 09:25 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Nike reported USD 11.21 billion revenue in fiscal first quarter, down 4.00 percent year over year. Nike stock costs EUR 33.08 on October 16, 2026 versus EUR 33.24.

Analyst action and operating pressure

Berenberg cut its Nike target from USD 49.00 to USD 27.50 on October 6, 2026.
Nike reported USD 11.21 billion in fiscal first-quarter revenue, down 4.00 percent year over year.
Nike stock trades at EUR 33.08 at 9:17 a.m. CEST at Lang & Schwarz on October 16, 2026, minus 0.48 percent versus the Xetra close of October 15, 2026.

Overhead-Flatlay von Sportausrüstung: Sneaker, Shorts, Trinkflasche und Stoppuhr auf Weiß — Nike Inc US6541061031 Laufausrüstung als sauberes Flatlay von oben auf weißem Hintergrund präzise angeordnet, Illustration mit AI erstellt.

Nike (ISIN US6541061031) was trading at EUR 33.08 at Lang & Schwarz on October 16, 2026, at 9:17 a.m. CEST, down 0.48 percent versus the Xetra close of October 15, 2026. On October 6, 2026, Berenberg downgraded Nike from Hold to Sell and cut its price target from USD 49.00 to USD 27.50, according to Markets Insider.

Why Berenberg cut the target

Berenberg's action followed Nike's fiscal 2027 first-quarter update and focused on competitive pressure in Sportswear, uncertainty in Greater China and the slow payoff from the company's restructuring plan. The target cut leaves the new USD 27.50 level below the current USD reference discussed in the report, while the firm's Sell rating sets a clearly cautious tone.

What does the outlook mean for margins?

Nike's first-quarter revenue for the period ended August 31, 2026, was USD 11.21 billion, down 4.00 percent from the prior-year quarter. Gross margin improved to 42.80 percent from 42.20 percent, while diluted earnings per share fell to USD 0.48 from USD 0.49, according to Business Wire.

The operating picture is mixed rather than uniform. North America revenue rose 2.00 percent in the fiscal first quarter, but Greater China revenue fell 22.00 percent on a reported basis and 26.00 percent on a currency-neutral basis. Nike expects fiscal 2027 revenue to decline by a high-single-digit percentage, while adjusted earnings per share is expected in a USD 1.15 to USD 1.35 range. That combination makes the margin recovery and the timing of a sales rebound central to the stock's valuation.

Price and operating pressure

Nike's euro market value was EUR 49.2 billion as of October 16, 2026, while its 52-week range was EUR 27.90 to EUR 60.52. The primary listing is on the NYSE under ticker NKE, and the company operates in the consumer cyclical apparel and footwear industry.

Nike was trading at EUR 33.08 at Lang & Schwarz on October 16, 2026, at 9:17 a.m. CEST, minus 0.48 percent versus the Xetra close of October 15, 2026 at EUR 33.24. The further course of trading is shown by the continuously updated real-time quote of Nike stock.