Beiersdorf, DE0005200000

Beiersdorf stock weighs Derma gains against NIVEA pressure

Published on 11/11/2026 at 18:28 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Beiersdorf stock traded at 84.50 euros on Lang & Schwarz at 18:21 CET on Wednesday, November 11. Beiersdorf kept its 2026 outlook unchanged.

Growth Areas Offset Brand Pressure

Derma and La Prairie delivered strong organic growth in the third quarter.
NIVEA remained the main drag despite improving global sell-out.
Beiersdorf kept its full-year sales and margin outlook unchanged.
Execution of the NIVEA turnaround and tesa Electronics recovery remains central for investors.

Beiersdorf, DE0005200000, Illustration mit AI erstellt.

Beiersdorf's October 27 third-quarter update left investors weighing strong Derma and La Prairie growth against continued pressure on NIVEA. The company maintained its full-year 2026 sales and margin outlook, according to Beiersdorf's investor-relations page and an AD HOC NEWS report.

Beiersdorf's Derma business, including Eucerin and Aquaphor, posted 10.6 percent organic sales growth in the quarter. La Prairie grew 8.5 percent, supported by momentum in China, while Health Care advanced 5.7 percent. Group sales reached 2.362 billion euros, down 1.3 percent organically but up 0.4 percent on a reported basis.

NIVEA Remains the Main Test

NIVEA organic sales declined 4.9 percent in the quarter. Beiersdorf cited temporary sell-in effects, trade-related tensions and inventory destocking, while global sell-out continued to grow. The turnaround focuses on broader innovation, a stronger value-for-money proposition and greater use of local consumer insights.

The latest update adds several execution points for investors. Aquaphor is expanding into body care in North America, FACE+ is launching in Europe and Beiersdorf plans a five-year NIVEA SUN partnership with the Tour de France from 2027.

For the first nine months, group sales stood at 7.314 billion euros, an organic decline of 2.8 percent. Beiersdorf expects a low-single-digit organic sales decline for the full year and targets an EBIT margin excluding special factors of at least 11.0 percent in Consumer and 11.8 percent at group level. Tesa Electronics remains exposed to semiconductor shortages.

Beiersdorf stock traded at 84.50 euros on Lang & Schwarz at 18:21 CET on Wednesday, November 11, 0.24 percent above the Xetra close of 84.30 euros on Wednesday, November 11. The Xetra closing price is reported by Yahoo Finance.