Beiersdorf stock gains as Derma offsets persistent NIVEA pressure
Published on 11/05/2026 at 17:00 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSMixed brand trends shape outlook
- Derma and La Prairie continued to grow in the third quarter, while NIVEA and tesa declined organically.
- Beiersdorf confirmed its 2026 sales and margin guidance despite ongoing pressure on the core NIVEA brand.
- The NIVEA turnaround and the expected easing of temporary retail headwinds remain key investor focus points.
Beiersdorf's third-quarter update from October 27 showed a mixed brand performance, with strong growth in Derma and La Prairie offsetting declines at NIVEA and tesa. In its third-quarter results, Beiersdorf reported that group sales fell 1.3 percent organically to 2.362 billion euros.
Beiersdorf stock traded at 86.05 euros on Lang & Schwarz at 16:42 CET on Thursday, November 5, 2026, 0.43 percent above the Xetra close of 85.68 euros on Wednesday, November 4. Since the latest report's Lang & Schwarz quote of 84.19 euros at 11:07 CET on the same day, the price has gained 2.21 percent. This comparison is separate from the daily Xetra reference.
Brand divergence remains central
Derma, which includes Eucerin and Aquaphor, delivered organic sales growth of 10.6 percent in the quarter. La Prairie grew 8.5 percent and Health Care advanced 5.7 percent, providing portfolio support.
NIVEA sales declined 4.9 percent organically, although Beiersdorf said sales dynamics improved from the second quarter. Temporary sell-in headwinds, including trade tensions and retailer destocking, continued to weigh on the brand. Tesa sales fell 4.3 percent organically as semiconductor shortages affected its Electronics business.
Guidance stays unchanged
Beiersdorf confirmed its 2026 outlook. The group continues to expect a low-single-digit organic sales decline and an EBIT margin excluding special factors of at least 11.8 percent. The Consumer Business Segment is expected to post a low-single-digit organic sales decline and an EBIT margin of at least 11.0 percent.
The company is advancing an 18-month NIVEA turnaround focused on innovation, value-for-money positioning and stronger local-market relevance. Management expects temporary retail pressures to ease gradually by year-end, leaving execution and fourth-quarter demand as the next major tests.
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Beiersdorf stock facts
- Company: Beiersdorf AG
- Confirmed ISIN: DE0005200000
- Ticker: BEI.DE
- Market: Xetra
- Lang & Schwarz quote: 86.05 euros at 16:42 CET on November 5, 2026
- Change versus Xetra close: 0.43 percent above 85.68 euros on November 4, 2026
