Beiersdorf, DE0005200000

Beiersdorf stock gains 1.05 percent after JPMorgan update

Published on 09/25/2026 at 11:19 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Beiersdorf stock was at EUR 79.12 on September 25, 2026, while JPMorgan retained its Neutral rating. H1 sales fell 4.5 percent to EUR 4.952 billion.

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Beiersdorf stock (ISIN DE0005200000) was trading at EUR 79.12 on Xetra at 11:13 a.m. CEST on September 25, 2026, up 1.05 percent from the previous close. The same day, Finanzen.ch reported that JPMorgan kept its Neutral rating after the bank's Global Beauty Conference.

JPMorgan sees a 2027 turnaround

Analyst Celine Pannuti described the beauty-care business as relatively robust and said Beiersdorf is preparing for a turnaround in 2027, according to Finanzen.ch on September 25, 2026. The assessment gives the current share move a clear context: the market is balancing near-term earnings pressure against a recovery plan.

H1 sales fell 4.5 percent

Beiersdorf reported consolidated H1 2026 sales of EUR 4.952 billion, down 4.5 percent in nominal terms and 3.5 percent organically from EUR 5.188 billion a year earlier. EBIT excluding special factors declined to EUR 768 million from EUR 836 million, while the margin fell to 15.5 percent from 16.1 percent, according to Merca20.

Profit after tax reached EUR 558 million, compared with EUR 561 million in H1 2025, while earnings per share increased to EUR 2.52 from EUR 2.47. The mix is important for investors: profit was broadly stable, but the lower operating margin shows why the 2026 outlook has become more demanding.

Guidance points to margin pressure

Beiersdorf now expects a low-single-digit organic decline in group sales and a group EBIT margin of at least 11.8 percent for 2026. Consumer sales are also expected to decline by a low single digit, with a Consumer EBIT margin of at least 11.0 percent, compared with 13.6 percent recorded in 2025, according to Merca20. The company also plans EUR 100 million of additional consumer-facing investment in the second half of 2026 compared with the prior-year period.

Stock remains below its yearly high

At EUR 79.12 on September 25, 2026, the share price stood 28.17 percent below its 52-week high of EUR 110.15 and above its 52-week low of EUR 67.08. Market capitalization was EUR 17.254 billion on the same date.

Beiersdorf's next scheduled earnings release is October 26, 2026, for third-quarter 2026, according to MarketScreener. That date puts the margin trajectory and the early response to higher consumer investment at the center of the next market checkpoint.