Beiersdorf, DE0005200000

Beiersdorf stock faces a EUR 74 target after NIVEA setback

Published on 10/03/2026 at 22:31 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Beiersdorf stock was trading at EUR 75.40 on October 2, 2026, as Jefferies cut its target to EUR 74. First-half sales fell 3.5 percent organically.

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Beiersdorf stock (ISIN DE0005200000) was trading at EUR 75.40 on Xetra on October 2, 2026, down 0.48 percent from the previous session. The latest analyst debate centers on a weaker NIVEA business and the EUR 74 target set by Jefferies.

Jefferies cuts target to EUR 74

According to FinanzNachrichten on September 28, 2026, Jefferies lowered its Beiersdorf price target from EUR 76 to EUR 74 and kept a Hold rating. The analyst cited inventory reductions in Western Europe, retail tensions and frozen assets in Russia, while describing the dermatology business as positive.

The target is EUR 1.40 below the October 2 Xetra quote. That gap makes NIVEA execution the immediate counterweight to the companys stronger derma performance.

First-half sales show the pressure

Merca20 reported on September 7, 2026, that Beiersdorf generated EUR 4.952 billion in consolidated sales in the first half of 2026, down 3.5 percent organically from the prior-year period. EBIT excluding special factors fell from EUR 836 million to EUR 768 million, and the margin declined from 16.1 percent to 15.5 percent.

NIVEA and Labello sales fell to EUR 2.703 billion from EUR 2.921 billion in the first half of 2025, an organic decline of 6.8 percent. Beiersdorf plans EUR 100 million of additional consumer-facing investment in the second half of 2026, while its full-year outlook calls for a low-single-digit organic sales decline and a group EBIT margin of at least 11.8 percent.

Bernstein sees a different path

According to Finanzen AT on September 16, 2026, Bernstein Research maintained an Outperform rating and a EUR 95 price target. Analyst Callum Elliott said Beiersdorf performed strongly in Chinese online retail during August in both sales volume and market share.

The Bernstein target lies 26.0 percent above the EUR 75.40 Xetra quote. The contrast between EUR 74 and EUR 95 targets shows how sharply analysts differ on the speed of the NIVEA recovery.

Stock stays below analyst targets

Beiersdorf stock was trading at EUR 75.40 on Xetra on October 2, 2026, with a daily change of minus 0.48 percent. The companys investor-relations page dated August 3, 2026, identifies the first-half results and the 18-month NIVEA turnaround plan as the latest major reporting milestones.