Beiersdorf, DE0005200000

Beiersdorf buys back 36,500 shares: Beiersdorf stock trades 1.17 percent above Xetra close

Published on 10/14/2026 at 12:51 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Goldman cut its target to EUR 73.00 on October 6, 2026. Beiersdorf stock costs EUR 80.73 on October 14, 2026, 1.17 percent above Xetra's EUR 79.80 close.

Buyback and analyst pressure

Beiersdorf bought 36,500 shares between October 5 and October 9, 2026.
Goldman Sachs cut its target to EUR 73.00 on October 6, 2026.
Beiersdorf stock traded at EUR 80.73 at 12:46 p.m. CEST on October 14, 2026, 1.17 percent above the Xetra close of October 13, 2026.

Bauhaus-Stilposter mit den Worten HAMBURG und 1882, geometrischem Tropfen und Stadtsilhouette — Geometrisches Bauhaus-Poster: dunkelblauer Hintergrund, stilisierter abstrakter Wassertropfen in Creme, blocksatzartige Schrift HAMBURG oben, 1882 unten, rote Horizontallinien, Illustration mit AI erstellt.

Beiersdorf (ISIN DE0005200000) stock was trading at EUR 80.73 at Lang & Schwarz on October 14, 2026 at 12:46 p.m. CEST, 1.17 percent above the Xetra close of October 13, 2026 at EUR 79.80. The company bought back 36,500 shares between October 5 and October 9, according to Finanznachrichten on October 12, 2026.

Buyback reaches 2.18 million shares

The latest purchases form part of Beiersdorf's 2026/2027 buyback program. The cumulative volume reached 2,181,566 shares from May 6 through October 9, 2026, giving the capital-return program a measurable scale beyond the latest weekly transaction.

The reported purchases covered five trading dates and carried weighted average prices from EUR 75.81 on October 5 to EUR 78.62 on October 9. That progression places the final batch near the current market level, while the total volume remains a more relevant indicator of the program's size than one week's activity.

Goldman target highlights Nivea risk

On October 6, 2026, Goldman Sachs downgraded Beiersdorf from Neutral to Sell and cut its 12-month target from EUR 82.00 to EUR 73.00, as Yahoo Finance reported. Goldman forecast a 1.40 percent organic sales decline for the group in the third quarter, versus a consensus decline of 0.30 percent.

The target cut contrasts with the share price, which was EUR 7.73 above Goldman's new target at the Lang & Schwarz quote. Earlier, Jefferies had left Beiersdorf at Hold while reducing its target from EUR 76.00 to EUR 74.00, according to Finanznachrichten on September 28, 2026.

What does the buyback change

The buyback supplies a company-specific counterweight to the cautious analyst view, but it does not remove the operating test ahead. The next quarterly results are scheduled for October 27, 2026, with Goldman expecting group organic sales to decline 1.40 percent against the 0.30 percent consensus decline, as Yahoo Finance reported.

Three dates shape the setup

On September 28, 2026, Jefferies kept its Hold rating and set a EUR 74.00 target, according to Finanznachrichten. Goldman followed on October 6 with the EUR 82.00 to EUR 73.00 reduction, and the buyback notice on October 12 recorded 36,500 shares.

Next date is October 27

Beiersdorf's next substantiated reporting date is October 27, 2026, when the company is scheduled to publish third-quarter results. The date gives the buyback and the competing analyst views a common checkpoint.

Stock trades above the Xetra close

At 12:46 p.m. CEST on October 14, 2026, Beiersdorf stock was trading at EUR 80.73 at Lang & Schwarz, up 1.17 percent versus the Xetra close of October 13, 2026 at EUR 79.80. The market capitalization was EUR 17.6 billion and the 52-week range was EUR 67.08 to EUR 110.20 as of October 14, 2026. The further course of trading is shown by the continuously updated real-time quote of Beiersdorf stock.