Beiersdorf buys 36,500 shares. Goldman downgrades Beiersdorf stock
Published on 10/16/2026 at 10:12 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSBuyback and analyst pressure
- Beiersdorf acquired 36,500 shares between October 5 and October 9, 2026.
- Goldman Sachs cut its target to EUR 73.00 on October 6, 2026.
- Beiersdorf stock trades at EUR 81.31 at 10:05 a.m. CEST at Lang & Schwarz on October 16, 2026, 0.23 percent below the Xetra close of October 15, 2026 at EUR 81.50.
- Beiersdorf plans to publish its third-quarter results on October 27, 2026.
Beiersdorf stock (ISIN DE0005200000) was trading at EUR 81.31 at Lang & Schwarz on October 16, 2026 at 10:05 a.m. CEST, while the company had acquired 36,500 shares in its buyback program between October 5 and October 9. TradingView reported the October 12, 2026 update, which lifted cumulative purchases since May 6 to 2,181,566 shares.
Buyback reaches 2.18 million shares
The latest repurchase report adds a concrete capital-return figure, but it does not remove the operating concern weighing on the brand portfolio. The October 12 update covered purchases made on Xetra during the five trading days from October 5 through October 9, including 36,500 shares in total.
The chronology shows a steady program rather than a single transaction. Beiersdorf bought 7,100 shares on September 28, 2026, reported cumulative purchases of 2,145,066 shares on October 5, 2026, and then disclosed 36,500 additional shares and a cumulative 2,181,566 shares on October 12, 2026, according to EQS News.
What does the target cut mean?
Goldman Sachs downgraded Beiersdorf from Neutral to Sell and cut its 12-month target from EUR 82.00 to EUR 73.00 on October 6, 2026, as reported by Yahoo Finance. At EUR 81.31, the stock price is 11.38 percent above that target, while market capitalization stood at EUR 17.8 billion as of October 16, 2026.
The operating backdrop explains the contrast. For the first half of 2026, revenue was EUR 4.95 billion, down 4.50 percent from the first half of 2025, while earnings per share rose to EUR 2.52 from EUR 2.47, according to Simply Wall St.
October 27 results set the next test
The next scheduled date is October 27, 2026, when Beiersdorf is due to publish its third-quarter results, according to EQS News. That release will test whether the buyback can offset pressure on Nivea and the weaker first-half revenue trend.
Stock holds below its October 15 close
Beiersdorf was trading at EUR 81.31 at Lang & Schwarz on October 16, 2026 at 10:05 a.m. CEST, down 0.23 percent versus the Xetra close of October 15, 2026 at EUR 81.50.
The further course of trading is shown by the continuously updated real-time quote of Beiersdorf stock.
Beiersdorf stock facts
- Company: Beiersdorf AG
- ISIN: DE0005200000
- Ticker: BEI
- Primary exchange: Xetra
- Price Lang & Schwarz (as of October 16, 2026, 10:05 a.m. CEST): EUR 81.31
- Change versus Xetra close: minus 0.23 percent
- Xetra close (October 15, 2026): EUR 81.50
- Market capitalization: EUR 17.8 billion (as of October 16, 2026)
- 52-week range: EUR 67.08-EUR 110.20 (as of October 16, 2026)
- Sector / Industry: Consumer Defensive / Household and Personal Products
- Next earnings date: October 27, 2026
Market context: Market report DAX.
