Beiersdorf, DE0005200000

Beiersdorf announces Nivea Sun deal. Beiersdorf stock sits 25.34 percent below its high

Published on 10/23/2026 at 09:22 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Nivea Sun starts a five-year Tour de France partnership in 2027. Beiersdorf stock costs EUR 82.28 on October 23, 2026, below EUR 82.34 Xetra close.

Dates and operating signals

Nivea Sun will begin a five-year Tour de France partnership in 2027.
Beiersdorf reported EUR 4.95 billion in first-half 2026 revenue, down 4.50 percent organically.
Beiersdorf stock trades at EUR 82.28 at 9:15 a.m. CEST at Lang & Schwarz on October 23, 2026, 0.07 percent below the Xetra close of October 22, 2026.
The next quarterly report and webcast are scheduled for October 27, 2026.

Fotorealistischer weißer Cremetiegel ohne Etikett auf heller Badezimmerablage — Fotorealistischer weißer Cremetiegel ohne Etikett zeigt das Kerngeschäft von Beiersdorf AG, ISIN DE0005200000, Illustration mit AI erstellt.

Beiersdorf stock (ISIN DE0005200000) was trading at EUR 82.28 at Lang & Schwarz on October 23, 2026 at 9:15 a.m. CEST, down 0.07 percent versus the Xetra close. The company announced on October 21, 2026, that Nivea Sun will begin a five-year partnership with the Tour de France in 2027, according to Beiersdorf. The quote stood 25.34 percent below the 52-week high of EUR 110.20 as of October 23, 2026.

A five-year brand partnership

The Nivea Sun agreement links Beiersdorf's sun-care business with one of cycling's most visible events. The partnership starts in 2027 and gives the company a dated marketing platform while its core Nivea brand is being repositioned.

The announcement follows a weaker first half. Beiersdorf reported revenue of EUR 4.95 billion for the first half of 2026, down 4.50 percent organically from the same period a year earlier, while first-half earnings per share reached EUR 2.52, according to Simply Wall St.

Three dated operating signals

On April 21, 2026, Beiersdorf's first-quarter group sales stood at EUR 2.50 billion, down 4.60 percent organically, while Derma grew 8.20 percent, according to Admiral Markets. On August 3, 2026, the company reported first-half revenue of EUR 4.95 billion and outlined an 18-month Nivea turnaround plan through its investor-relations release. On October 21, 2026, Beiersdorf announced the five-year Nivea Sun and Tour de France partnership, according to Beiersdorf.

Which business can offset Nivea?

Derma is the clearest counterweight in the current figures. Eucerin and Aquaphor generated EUR 837 million in first-half 2026 sales, up 7.80 percent organically, while Nivea declined 6.80 percent, according to Merca20. Goldman Sachs cut its Beiersdorf rating from Neutral to Sell and lowered its target from EUR 82.00 to EUR 73.00 on October 6, 2026, citing margin and Nivea risks, according to Investing.com.

Dates and stock context

Beiersdorf is scheduled to publish its January-to-September 2026 quarterly report on October 27, 2026, with a webcast also scheduled for that date, according to the company's investor-relations calendar. The next release will test whether Derma's growth can offset continuing pressure on Nivea.

Stock stays below its yearly high

Beiersdorf had a market capitalization of EUR 17.9 billion as of October 23, 2026. Its 52-week range was EUR 67.08 to EUR 110.20, keeping the current quote materially below the upper end of that range.

Beiersdorf was trading at EUR 82.28 at Lang & Schwarz on October 23, 2026 at 9:15 a.m. CEST, minus 0.07 percent versus the Xetra close of October 22, 2026 at EUR 82.34. The further course of trading is shown by the continuously updated real-time quote of Beiersdorf stock.