BAT targets 30% margin as BAT stock sits below 5,146p target
Published on 10/01/2026 at 12:32 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
BAT (GB0002875804) set a 30.00 percent New Category contribution-margin ambition for 2030, while BAT stock was trading at EUR 46.93 at Lang & Schwarz on October 1, 2026 at 12:30 p.m. CEST. According to BAT on September 29, 2026, the company expects New Category revenue to grow at a mid-teens rate through 2030 and reaffirmed adjusted profit from operations growth of 4.00 percent to 6.00 percent for fiscal 2026. The average analyst target was GBp 5,146.00, according to Stockanalysis.
New categories carry the strategy
BAT's Horizon 2030 plan places nicotine pouches, vapor products and other smokeless categories at the center of its growth model. The company expects New Category contribution margin to reach at least 30.00 percent by 2030, compared with 13.30 percent in June 2026, according to Reuters on September 29, 2026. That 16.70 percentage-point margin gap is the clearest operational test of whether the transition can produce profitable growth rather than only higher volumes.
The official framework also calls for adjusted diluted earnings per share growth toward the middle of a 5.00 percent to 8.00 percent range in fiscal 2026. BAT expects to reach its 2.00 times to 2.50 times target leverage range by the end of fiscal 2026, while revenue growth is guided toward the lower end of 3.00 percent to 5.00 percent.
London quote stays below target
On the London Stock Exchange, BAT was quoted at GBp 3,983.00 at 9:01 a.m. GMT on October 1, 2026, against a previous close of GBp 4,129.00. The same quote showed a 52-week range of GBp 3,677.00 to GBp 5,326.00, while the average target of GBp 5,146.00 stood 29.20 percent above the latest London price.
Euro quote at Lang & Schwarz
For German-market investors, BAT was trading at EUR 46.93 at Lang & Schwarz on October 1, 2026 at 12:30 p.m. CEST. The intraday euro quote provides the reference for this article, while the London figures remain separate because they are denominated in GBp.
The further course of trading is shown by the continuously updated real-time quote of BAT stock.
BAT stock facts
- Company: British American Tobacco p.l.c.
- ISIN: GB0002875804
- Ticker: BATS
- Primary exchange: London Stock Exchange
- Price Lang & Schwarz (as of October 1, 2026, 12:30 p.m. CEST): EUR 46.93
- 52-week range: GBp 3,677.00-5,326.00 (as of October 1, 2026)
- Sector / Industry: Consumer Staples / Tobacco
