BAT stock falls 1.28 percent as 2030 plan takes shape

Published on 09/29/2026 at 11:33 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

BAT stock carries a mid-teens New Category revenue target through 2030 and a 30.00 percent margin ambition. Fiscal 2026 guidance stays at 3.00-5.00 percent revenue growth.

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BAT stock (ISIN GB0002875804) was trading at EUR 48.72 at Lang & Schwarz on September 29, 2026 at 11:30 a.m. CEST, down 1.28 percent from the prior close of EUR 49.35. The move came as British American Tobacco outlined its Horizon 2030 strategy and reaffirmed fiscal year 2026 guidance through TradingView on September 29, 2026.

New categories carry the strategy

According to TradingView, BAT expects New Category revenue to grow at a mid-teens rate through 2030. The company also targets a New Category contribution margin of at least 30.00 percent by 2030, linking the expansion plan to premium products, better mix and greater scale.

That target gives the strategy a measurable operating test. Revenue growth alone would show portfolio expansion, while the margin objective indicates whether vaping, heated products and modern oral products can add profitable scale.

2026 guidance stays cautious

TradingView reports that BAT remains on track for the lower end of its fiscal 2026 guidance, including 3.00-5.00 percent revenue growth and 4.00-6.00 percent adjusted profit from operations growth. Adjusted diluted EPS growth is expected toward the middle of the 5.00-8.00 percent range, all at constant rates.

The lower end of the revenue and adjusted profit ranges creates a clear counterweight to the longer-term New Category ambition. BAT also expects leverage to remain within its 2.00-2.50x target range by year-end, while a 2.00-2.50 percent translational foreign exchange headwind is expected to affect fiscal 2026 adjusted diluted EPS growth.

Analysts keep a positive stance

MarketBeat reported on September 6, 2026, that six analysts held a Moderate Buy consensus, with an average 12-month target of GBp 4,858.33. The same report cited a GBp 5,100 target from Deutsche Bank and a GBp 5,500 target from Jefferies.

BAT stock trades lower intraday

BAT stock was trading at EUR 48.72 at Lang & Schwarz on September 29, 2026 at 11:30 a.m. CEST, down 1.28 percent versus the Lang & Schwarz prior close of EUR 49.35 on September 28, 2026. The primary listing is on the LSE under ticker BATS.L, with BAT included in the FTSE 100.