BAT buys back 677,870 shares: what it means for BAT stock

Published on 10/13/2026 at 09:41 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

First-half revenue rose 1.40 percent to GBP 12.24 billion. BAT stock costs EUR 50.22 on October 13, 2026.

British American Tobacco bought back 677,870 shares between September 28 and October 2, 2026.
The company targets New Category contribution margin of at least 30.00 percent by 2030.
First-half 2026 revenue reached GBP 12.24 billion, up 1.40 percent reported.
Lang & Schwarz quoted BAT at EUR 50.22 on October 13, 2026 at 9:36 a.m. CEST.

Flatlay mit Aktienzertifikat, ISIN-Karte und getrockneten Blättern auf dunklem Holztisch — British American Tobacco plc (GB0002875804) arrangiert Aktienzertifikat und ISIN-Karte als stilvolles Flatlay-Bild, Illustration mit AI erstellt.

British American Tobacco (GB0002875804) bought back 677,870 shares between September 28 and October 2, 2026, according to Sharenet on October 5, 2026. The transaction reduced shares in issue to 2,157,210,108 after cancellation, while the company continued its Horizon 2030 portfolio shift.

Buyback cuts the share count

The latest repurchases covered five trading dates and included 167,870 shares on October 2 at a volume-weighted average price of GBp 3,991.09. BAT said the shares would be canceled, making the program a direct reduction in the ordinary share count rather than a transfer into treasury.

The buyback follows a broader cash-return strategy. Barchart reported that free cash flow rose 85.00 percent to GBP 2.29 billion in the first half of 2026, supporting GBP 1.3 billion of buybacks.

What does the strategy mean?

BAT's Capital Markets Day on September 29, 2026 set a measurable target for the new portfolio. According to Sharenet, New Category revenue is expected to grow at a mid-teens rate through 2030, while contribution margin is targeted at at least 30.00 percent.

The nearer-term picture is more measured. BAT reaffirmed 2026 revenue growth guidance of 3.00 percent to 5.00 percent and adjusted profit from operations growth of 4.00 percent to 6.00 percent, with adjusted diluted earnings per share growth toward the middle of a 5.00 percent to 8.00 percent range. In the first half of 2026, revenue rose 1.40 percent reported and 2.90 percent at constant currency to GBP 12.24 billion, while adjusted profit from operations increased 3.50 percent to GBP 5.43 billion, according to Barchart.

Three dated milestones

On July 30, 2026, BAT reported first-half revenue of GBP 12.24 billion and adjusted diluted earnings per share of GBp 164.00. On September 29, 2026, the company set the 30.00 percent New Category contribution-margin target for 2030. On October 5, 2026, BAT disclosed the 677,870-share repurchase and the resulting 2,157,210,108 shares in issue.

Next shareholder date

The next substantiated shareholder date is November 6, 2026, when an upcoming dividend of GBP 0.61 per share is scheduled for payment, according to Simply Wall St.

BAT stock and the live quote

BAT was quoted at EUR 50.22 at Lang & Schwarz on October 13, 2026 at 9:36 a.m. CEST. The London Stock Exchange listing showed a 52-week range of GBp 3,677.00 to GBp 5,368.00, while market capitalization stood at USD 120.0 billion as of October 12, 2026.

The further course of trading is shown by the continuously updated real-time quote of BAT stock.