BAT announces buyback and British American Tobacco stock costs EUR 49.73

Published on 10/12/2026 at 10:16 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

BAT starts a 217.49 million-share buyback October 13, 2026. British American Tobacco stock was EUR 49.73 on October 12, 2026 versus EUR 49.54.

Key points in brief

British American Tobacco announced a share buyback agreement covering purchases from October 13, 2026, through December 23, 2026.
The program has authority for up to 217.49 million shares, which will be canceled after repurchase.
BAT stock was EUR 49.73 at Lang & Schwarz on October 12, 2026, 0.38 percent above the October 9 Xetra close of EUR 49.54.
Jefferies raised its target to GBp 5,600, while MarketBeat reported an average target of GBp 4,875.

Architektonisches 3D-Rendering eines modernen gläsernen Firmenhauptsitzes am Flussufer — British American Tobacco plc (GB0002875804) illustriert ein futuristisches Unternehmens-Hochhaus als modernes Architektur-Rendering am Flussufer, Illustration mit AI erstellt.

British American Tobacco (ISIN GB0002875804) was trading at EUR 49.73 at Lang & Schwarz on October 12, 2026, at 10:08 a.m. CEST. On October 7, 2026, the company announced an agreement with Merrill Lynch International to restart purchases under its share buyback program, according to Investegate.

Buyback starts October 13

The new purchasing period runs from October 13, 2026, through December 23, 2026. BAT has shareholder authority to repurchase up to 217,492,219 ordinary shares, and the shares bought under the program will be canceled, reducing the issued share count.

The authority sets a maximum purchase price based on the higher of 105 percent of the five-day average market value or the higher of the last independent trade and the highest current independent bid. Merrill Lynch will make its trading decisions independently of BAT.

Three dated milestones

On July 30, 2026, BAT reported first-half revenue of GBP 12.2 billion, up 1.40 percent from the first half of 2025, while net income fell 30.00 percent to GBP 3.16 billion, according to Simply Wall St. On September 29, 2026, BAT set a target for New Category contribution margin of at least 30.00 percent by 2030 and reiterated fiscal 2026 revenue growth of 3.00 to 5.00 percent, according to Sharenet. The October 7 buyback announcement is the latest of the three milestones.

What does the buyback mean?

BAT's October 1 filing showed 2,157,884,349 ordinary shares in issue excluding treasury shares, according to StockTitan. The maximum authority therefore equals 10.08 percent of that share count, although the announcement does not state that BAT will use the full authorization.

The same filing lists a November 2026 dividend of 61.26 pence per share, payable on November 6, 2026. The capital return message combines repurchases with the continuing dividend, while BAT's fiscal 2026 guidance remains weighted toward the lower end of its 3.00 to 5.00 percent revenue growth range.

Analyst targets remain higher

MarketBeat reported on October 9, 2026, that Jefferies raised its BAT target from GBp 5,500.00 to GBp 5,600.00 and kept a Buy rating. The same report put the average analyst target at GBp 4,875.00, with four Buy ratings, one Hold rating and one Sell rating.

Next dates are set

The buyback period begins October 13, 2026, and the next dividend payment is scheduled for November 6, 2026. BAT is also scheduled to report fiscal 2026 results on February 11, 2027, according to Simply Wall St.

BAT stock and market value

At Lang & Schwarz, British American Tobacco stock was trading at EUR 49.73 on October 12, 2026, at 10:08 a.m. CEST, up EUR 0.19 or 0.38 percent versus the Xetra close of EUR 49.54 on October 9, 2026. The primary LSE quote was GBp 4,206.00 at 8:13 a.m. UTC on October 12, 2026, with a market capitalization of GBP 90.7 billion and a 52-week range of GBp 3,677.00 to GBp 5,368.00. The further course of trading is shown by the continuously updated real-time quote of BAT stock.