Apple stock holds firm as services revenue tops $27.4 billion

Apple stock holds firm after fiscal third-quarter revenue reached $94.0 billion and services revenue climbed to $27.4 billion. The company also reported diluted EPS of $1.57 for the quarter ended 28 June 2025.

Apple (US0378331005) posted fiscal third-quarter revenue of $94.0 billion for the period ended 28 June 2025, while services revenue reached a record $27.4 billion and diluted EPS came in at $1.57. The figures were reported in Apple’s latest investor materials on Apple investor relations.

Revenue at $94.0 billion

Apple said total revenue increased 10% year over year in fiscal Q3 2025, supported by a 13% gain in iPhone revenue to $44.6 billion and a 13% rise in Mac revenue to $8.0 billion. Gross margin was 46.5% in the quarter, compared with 45.8% a year earlier, which shows the mix remains favorable even as the hardware base stays large.

The company also returned $27.0 billion to shareholders during the quarter, including $3.9 billion in dividends and equivalents. That capital return figure matters because it gives investors a second anchor beyond the revenue headline and shows Apple still has room to fund buybacks and cash distributions alongside product investment.

Services at $27.4 billion

Services is the cleanest operating signal in the quarter. Revenue of $27.4 billion was up 13% year over year, and it helped offset the slower pace in some hardware lines while keeping the overall top line near the upper end of recent Apple quarters.

For comparison, iPad revenue was $6.6 billion and Wearables, Home and Accessories revenue was $7.4 billion in the same quarter. That mix matters because Apple’s growth profile is increasingly tied to recurring services revenue rather than a single product cycle.

Margins stayed high

Apple reported net income of $23.4 billion for fiscal Q3 2025, up from $21.4 billion a year earlier, and operating cash flow of $27.0 billion. Those numbers confirm that the company kept profitability and cash generation aligned even as the quarter included a broad product mix and continued heavy capital return.

Apple said its installed base of active devices reached an all-time high across every geographic segment, which supports the services base and future upgrade demand. The market tends to read that as a durability signal, because services, accessories and ecosystem spend all depend on the same user base.

iPhone still leads

iPhone revenue of $44.6 billion remained the largest single line item in the quarter. That is still the core of Apple’s business, but the 13% year-over-year rise in services revenue is the part that shifts the long-term earnings mix.

Mac revenue of $8.0 billion and iPad revenue of $6.6 billion were smaller contributors, yet both helped support the quarter’s breadth. The combined picture suggests Apple is not relying on one category alone, even though iPhone remains the anchor product.

Apple stock and the latest quote

The latest quoted price should be taken from the relevant market venue used by the publication workflow, and Apple stock should be read against the Q3 2025 earnings base of $94.0 billion in revenue, $23.4 billion in net income and $1.57 diluted EPS. Those figures are enough to frame the share story without forcing a speculative price move into the text.

Apple’s quarterly results, including the 10% revenue increase and the 13% services growth, are the numbers that matter most for the stock narrative. The next read-through for investors is whether services can keep compounding faster than hardware while margins stay near the 46.5% level.

iPhone 16 and services

Apple’s product discussion still centers on iPhone, but the company’s services segment now carries more of the valuation argument because it generated $27.4 billion in fiscal Q3 2025. That makes the ecosystem stronger than a single-device story.

Apple also continues to connect product cycles to paid subscriptions, App Store activity and device upgrades, which is why services growth matters even when hardware growth normalizes. The quarter’s 13% rise in services revenue makes that dependence visible in hard numbers.

Apple stock closes on fundamentals

Apple stock is best framed by the quarter that ended 28 June 2025: $94.0 billion in revenue, $23.4 billion in net income, and $1.57 diluted EPS. The stock narrative rests on those operating numbers more than on any short-term trading commentary.

As of 10 August 2026, Apple remains the benchmark large-cap consumer tech name in US markets, and the latest fiscal Q3 2025 figures give the shares a clearly measured fundamental base. Services at $27.4 billion and gross margin at 46.5% are the two figures that most clearly define the current earnings mix.

Apple products and revenue

iPhone generated $44.6 billion in fiscal Q3 2025, which remains the single largest business line. Mac contributed $8.0 billion and iPad $6.6 billion, while Wearables, Home and Accessories added $7.4 billion, showing the company still has multiple revenue legs.

The product mix matters because Apple no longer depends only on the iPhone cycle. Services at $27.4 billion now acts as a second earnings engine, and that is the clearest reason the stock is still judged on both hardware demand and recurring monetization.

Share story without a quote

Apple stock can be read through the fiscal Q3 2025 numbers even without forcing a fresh market quote into the piece. Revenue of $94.0 billion, net income of $23.4 billion, and diluted EPS of $1.57 give the article its market relevance.

The practical takeaway is simple: the latest reported quarter shows a company with a very large base, strong margin structure, and a services line that keeps expanding faster than the overall business. For the shares, that combination matters more than a one-day headline.

Apple stock facts

• Company: Apple Inc.
• ISIN: US0378331005
• Ticker: NASDAQ: AAPL
• Trading venue: NASDAQ
• Sector / Industry: Information Technology / Technology Hardware, Storage and Peripherals
• Index membership: S&P 500, Nasdaq 100
• Next earnings date: 30 October 2025