ANTA took a 29.06 percent Puma stake: Puma stock sits 22.86 percent below its high

Published on 10/13/2026 at 09:50 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Puma expects third-quarter results on October 30, 2026. Puma stock costs EUR 23.38 on October 13, 2026 versus the Xetra close of EUR 23.18.

ANTA Sports became Puma's largest shareholder after acquiring a 29.06 percent stake for EUR 1.51 billion on October 7, 2026.
Puma's third-quarter 2026 results are scheduled for October 30, 2026.
Puma stock was at EUR 23.38 at Lang & Schwarz on October 13, 2026, with a EUR 3.4 billion market capitalization.
Jefferies cut its Puma price target from EUR 27.50 to EUR 23.50 and kept a Hold rating on October 6, 2026.

Architektur-Render eines modernen Sport-Firmensitzes mit Laufbahn im Innenhof — PUMA SE (ISIN DE0006969603) praesentiert modernes Architektur-Rendering eines Sport-Firmensitzes mit Laufbahn und Glasfassade, Illustration mit AI erstellt.

Puma stock (ISIN DE0006969603) was trading at EUR 23.38 at Lang & Schwarz on October 13, 2026 at 9:43 a.m. CEST, plus 0.86 percent versus the Xetra close of October 12, 2026 at EUR 23.18 and 22.86 percent below the EUR 30.31 52-week high. On October 7, 2026, EQS News reported that ANTA Sports had acquired 29.06 percent of Puma from Artémis, making ANTA the company's largest shareholder.

What changed for Puma?

The transaction was valued at EUR 1.51 billion in cash, according to EQS News. Puma said it would continue operating as an independently managed company, while ANTA described itself as a long-term strategic partner.

Three developments since September

On September 30, 2026, FinanzNachrichten reported that Berenberg kept a Buy rating and a EUR 40.00 target. On October 5, 2026, mwb research lowered its target from EUR 25.00 to EUR 24.00 while retaining Hold, citing a gradual recovery through 2027, as FinanzNachrichten reported.

Why October 30 matters

Puma's investor-relations calendar schedules third-quarter 2026 results for October 30, 2026. The latest analyst backdrop is divided: FinanzNachrichten reported on October 6, 2026 that Jefferies cut its target from EUR 27.50 to EUR 23.50 and kept Hold. The EUR 23.50 target is only 0.51 percent above the Lang & Schwarz price, leaving the upcoming report as the next measurable test of the recovery narrative.

Stock remains below its yearly high

Puma's market capitalization was EUR 3.4 billion on October 13, 2026, while its 52-week range was EUR 15.30 to EUR 30.31. The current price is 22.86 percent below the high, a sharper valuation signal than the 0.86 percent daily move against the Xetra close.

The stock was trading at EUR 23.38 at Lang & Schwarz on October 13, 2026 at 9:43 a.m. CEST, plus 0.86 percent versus the Xetra close of October 12, 2026 at EUR 23.18. The further course of trading is shown by the continuously updated real-time quote of Puma stock.