Analysts cut target for Sony Group stock to JPY 4,700

Published on 10/14/2026 at 13:22 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Sony Group stock costs EUR 21.60 on October 14, 2026. Target fell from JPY 4,900 to JPY 4,700 on October 7, 2026.

Target reset before November results

Sony Group's target was cut to JPY 4,700 on October 7, 2026.
The company had repurchased 74,473,700 shares by September 30, 2026.
Sony Group stock was trading at EUR 21.60 at Lang & Schwarz on October 14, 2026 at 1:20 p.m. CEST.

Sony Group Corp., JP3435000009, Illustration mit AI erstellt.

Sony Group Corp. (ISIN JP3435000009) was trading at EUR 21.60 at Lang & Schwarz on October 14, 2026 at 1:20 p.m. CEST. On October 7, a Japanese securities house kept its Buy rating but cut the target from JPY 4,900 to JPY 4,700, as Yahoo Finance reported on October 8, 2026. The revision gives the stock a fresh valuation reference before Sony's next results.

Three dated signals since May

On May 8, 2026, Sony approved a buyback authorization for up to 230 million shares and JPY 500.0 billion, according to Sony Group. Between September 1 and September 30, the company repurchased 6,892,400 shares for JPY 26.01 billion, the same notice said. By September 30, cumulative purchases reached 74,473,700 shares for JPY 263.36 billion, while the October 7 analyst note put the new target at JPY 4,700, down from JPY 4,900.

What does the target cut change?

The revised JPY 4,700 target is JPY 209 below the JPY 4,909 consensus cited by Yahoo Finance, which listed 14 analysts and an overall Buy-leaning consensus on October 6, 2026. That gap makes the target reduction more important than the unchanged rating: the analyst view remains positive, but the valuation ceiling has moved lower.

Sony's operating backdrop includes a reported first-quarter fiscal 2026 operating profit of JPY 476.50 billion and consolidated net income of JPY 350.01 billion for the period ended June 30, 2026. The next reporting date is November 5, 2026, when Sony plans to present its second-quarter fiscal 2026 results at 4:30 a.m. CET, according to MarketScreener on October 7, 2026. The buyback and the target reset therefore frame the earnings event with two opposing signals: capital returns remain active while valuation expectations have softened.

Upcoming dates and market position

Sony's second-quarter fiscal 2026 earnings announcement is scheduled for November 5, 2026, and the current buyback authorization runs through May 10, 2027, according to Sony's investor-relations notice. The company trades under ticker 6758.T on the Tokyo Stock Exchange and is classified in Consumer Discretionary, as Global Banking and Finance Review identifies.

Stock price at Lang and Schwarz

Sony Group stock was trading at EUR 21.60 at Lang & Schwarz on October 14, 2026 at 1:20 p.m. CEST. The market capitalization was JPY 22.7 trillion and the 52-week range was JPY 3,043.00 to JPY 4,776.00 as of October 14, 2026. The further course of trading is shown by the continuously updated real-time quote of Sony Group stock.