Analyst cuts target for Sony Group stock to JPY 4,800

Published on 10/13/2026 at 13:23 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Sony reports on November 5, 2026. Sony Group stock costs EUR 21.50 on October 13, 2026, down 1.06 percent versus Tradegate close.

A major US brokerage cut its Sony target from JPY 5,100 to JPY 4,800 on October 2, 2026.
Sony's next earnings announcement is scheduled for November 5, 2026.
Sony Group stock costs EUR 21.50 at Lang & Schwarz on October 13, 2026 at 1:15 p.m. CEST, down 1.06 percent versus the Tradegate close of October 12, 2026.
Sony's price-to-earnings ratio is minus 102.03 and its dividend yield is 0.01 percent as of October 12, 2026.

Sony Group Corp., JP3435000009, Illustration mit AI erstellt.

A major US brokerage lowered its Sony Group target from JPY 5,100 to JPY 4,800 on October 2, 2026, while keeping its bullish rating, according to Yahoo Finance. Sony Group stock was trading at EUR 21.50 at Lang & Schwarz on October 13, 2026 at 1:15 p.m. CEST, down 1.06 percent versus the Tradegate close of October 12, 2026 at EUR 21.73.

Results arrive November 5

Sony's next earnings announcement is scheduled for November 5, 2026. The date appears in the company's investor-relations update of October 7, 2026, which also identifies the release as the second-quarter FY2026 announcement, according to Sony Group.

Price sits inside the yearly range

Sony's home-market quote was USD 24.26 at the latest finance snapshot on October 12, 2026, with a 52-week range of USD 19.32 to USD 30.34. The Lang & Schwarz price is a separate euro quotation, so the two currencies are not used to calculate one combined range.

The euro quote had a bid of EUR 21.42 and an ask of EUR 21.58 at 1:15 p.m. CEST. The spread was EUR 0.16, giving investors a direct measure of trading liquidity at that timestamp.

Valuation remains the next marker

Sony's market capitalization was USD 142.5 billion as of October 12, 2026. Its price-to-earnings ratio was minus 102.03, while the trailing dividend yield was 0.01 percent. These figures place the scheduled November 5 results at the center of the next valuation update.

Comparison with peers

Sony Group Corp.: minus 1.06 percent, P/E minus 102.03, market capitalization USD 142.5 billion

Nintendo Co., Ltd. (Tokyo Stock Exchange, JPY): plus 0.32 percent, P/E 19.94, market capitalization JPY 9.4 trillion

Tencent Holdings Limited (Hong Kong Stock Exchange, HKD): minus 0.14 percent, P/E 14.34, market capitalization HKD 3.8 trillion

What the target change means

The target reduction from JPY 5,100 to JPY 4,800 is a 5.88 percent cut, calculated from the two figures published for the October 2, 2026 analyst note. The unchanged bullish rating makes the target revision more measured than a full change of stance, but the next earnings release will provide the next dated test for the view.

Trading level on October 13

Sony Group stock was trading at EUR 21.50 at Lang & Schwarz on October 13, 2026 at 1:15 p.m. CEST, down 1.06 percent versus the Tradegate close of October 12, 2026 at EUR 21.73. The further course of trading is shown by the continuously updated real-time quote of Sony Group Corp. stock.