Amazon.com stock gains 1.54 percent as AWS adds an AI model
Published on 10/06/2026 at 17:29 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Amazon.com stock (ISIN US0231351067) was trading at USD 255.27 on Nasdaq on October 6, 2026, at 11:28 a.m. ET, up 1.54 percent from the previous close. The latest company development is in artificial intelligence: The Inference reported that AWS added Zhipu's GLM-5.3 to Bedrock on October 5, 2026.
AWS expands its AI lineup
The move gives AWS customers access to another open-weight model through Bedrock, adding to the platform's competitive position in generative AI services. The same report said the model was offered under a usage-based revenue-sharing arrangement, linking the product launch directly to cloud monetization.
Amazon's financial base remains substantial. In its Q2 2026 filing, StockTitan reported revenue of USD 200.6 billion for the quarter ended June 30, 2026, up 19.6 percent from USD 167.7 billion a year earlier.
Cloud growth meets heavy investment
AWS revenue reached USD 42.2 billion in Q2 2026, up 37 percent year over year, while operating income rose to USD 27.5 billion from USD 19.2 billion, according to StockTitan. Consolidated operating income therefore grew 43.2 percent to USD 27.5 billion, but Q2 net income of USD 62.7 billion included USD 53.4 billion of non-operating income linked mainly to Anthropic investments.
The next test is the September quarter. Zacks lists October 29, 2026, as Amazon's next earnings release date and gives a consensus EPS estimate of USD 2.02 for the quarter.
Analyst targets stay above the quote
MarketScreener shows a Buy consensus from 60 analysts and an average target of USD 328.22. Against the October 6 Nasdaq quote, that target is 28.6 percent above the share price.
Separately, Investing.com reported on October 1, 2026, that Wells Fargo reiterated an Overweight rating and a USD 338.00 price target after AWS announced a 15 percent increase in GPU reserve pricing effective October 7, 2026. The pricing action supports AWS revenue potential, while contracted capacity means reported price changes may take time to reach recognized sales.
Amazon.com stock trades below its yearly high
Amazon.com stock was last at USD 255.27 on Nasdaq on October 6, 2026, with 12,682,542 shares traded. The 52-week range is USD 196.00 to USD 287.20, placing the quote 11.1 percent below the yearly high.
Amazon.com stock key facts
- Company: Amazon.com, Inc.
- ISIN: US0231351067
- Ticker: AMZN
- Trading venue: Nasdaq
- Price (as of October 6, 2026, 11:28 a.m. ET): USD 255.27
- Market capitalization: USD 2.7 trillion (as of October 6, 2026)
- 52-week range: USD 196.00-287.20 (as of October 6, 2026)
- Sector / Industry: Consumer Cyclical / Specialty Retail
Upcoming dates for Amazon.com stock
- October 29, 2026: Third-quarter results
