Adidas stock trades at EUR 149.63 with EUR 26.2 billion market cap

Published on 10/09/2026 at 15:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

UBS cut its target to EUR 160.00 on October 5, 2026. Adidas stock costs EUR 149.63 on October 9, 2026, up 1.55 percent from EUR 147.35.

Key points in brief

Adidas stock was at EUR 149.63 at Lang & Schwarz on October 9, 2026, up 1.55 percent from EUR 147.35.
Market capitalization stood at EUR 26.2 billion, while the reported P/E ratio was 19.29.
UBS cut its Adidas target from EUR 173.00 to EUR 160.00 and kept a Neutral rating on October 5, 2026.
Adidas is scheduled to report third-quarter results on October 29, 2026.

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Adidas (ISIN DE000A1EWWW0) was trading at EUR 149.63 at Lang & Schwarz on October 9, 2026 at 3:02 p.m. CEST, up 1.55 percent versus the prior close of EUR 147.35. The company had a market capitalization of EUR 26.2 billion on the same date, the context figure that places the stock among Europe's large sportswear names.

Intraday price and valuation

The Lang & Schwarz bid was EUR 149.55 and the ask was EUR 149.70 at 3:02 p.m. CEST on October 9, 2026. The finance quote showed 127,744 shares traded against an average volume of 676,893 shares, giving the session a measured volume profile at that timestamp.

Adidas traded above the finance quote's prior close of EUR 146.50 for the primary listing, but that separate quote is not the basis for the Lang & Schwarz move. The Lang & Schwarz comparison remains EUR 149.63 against EUR 147.35, or plus 1.55 percent.

UBS target stands at EUR 160

According to finanzen.net on October 5, 2026, UBS cut its Adidas target from EUR 173.00 to EUR 160.00 and kept its Neutral rating. The target lies 6.92 percent above the Lang & Schwarz price of EUR 149.63, using both values in euros.

The finance quote lists a P/E ratio of 19.29 and a trailing dividend yield of 0.02 percent on October 9, 2026. Its 52-week range was EUR 129.95 to EUR 196.40, placing the Lang & Schwarz price EUR 46.77 below the high, or 23.81 percent beneath that level.

Comparison with peers on October 9, 2026

Adidas: plus 1.55 percent, P/E 19.29, market capitalization EUR 26.2 billion
PUMA (Xetra, EUR): plus 2.05 percent, P/E minus 7.59, market capitalization EUR 3.4 billion
NIKE (NYSE, USD): plus 1.11 percent, P/E 16.62, market capitalization USD 51.4 billion

Next results date is October 29

StockAnalysis lists October 29, 2026 as Adidas's earnings date for the next quarterly report. The date gives the market a defined calendar point for the next reported operating figures.

Adidas stock and the current range

Adidas stock remained 15.14 percent above its 52-week low of EUR 129.95 and 23.81 percent below its 52-week high of EUR 196.40 on October 9, 2026. The combination of a EUR 26.2 billion market capitalization, a 19.29 P/E ratio and a EUR 160.00 UBS target defines the current valuation frame without mixing venues.

The further course of trading is shown by the continuously updated real-time quote of Adidas stock.