Adidas stock trades at EUR 149.48, volume 85.9 percent below average

Published on 10/12/2026 at 13:52 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Adidas stock trades at EUR 149.48 on October 12, 2026, 0.25 percent below EUR 149.85. Volume is 94,968 shares versus a 671,884 average.

Key points in brief

Adidas stock trades at EUR 149.48 on October 12, 2026, 0.25 percent below the Xetra close of EUR 149.85.
Trading volume was 94,968 shares versus a 671,884-share average.
The second quarter of 2026 brought EUR 6.743 billion in revenue and EUR 574.0 million in operating profit.
The next quarterly report is scheduled for October 29, 2026.

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Adidas stock traded at EUR 149.48 at Lang & Schwarz on October 12, 2026, at 1:43 p.m. CEST, 0.25 percent below the Xetra close of EUR 149.85 from October 9, 2026. Trading volume stood at 94,968 shares at 1:34 p.m. CEST, compared with an average of 671,884 shares.

Volume remains below average

The volume gap is the clearest market statistic in the current session: 94,968 shares represent 14.13 percent of the average, or 85.87 percent below it. The price remains inside the 52-week range of EUR 129.95 to EUR 196.40, with the latest Lang & Schwarz quote 23.89 percent below the high.

The bid was EUR 149.40 and the ask EUR 149.55 at the Lang & Schwarz timestamp. The spread between those two prices was EUR 0.15, while the quote remained 14.26 percent above the 52-week low.

Second-quarter growth meets margin pressure

According to Admirals on October 5, 2026, Adidas generated EUR 6.743 billion in revenue during the second quarter of 2026, up 14.00 percent at constant exchange rates from the year-earlier quarter. Operating profit reached EUR 574.0 million, compared with EUR 546.0 million in the second quarter of 2025.

The same report recorded an operating margin of 8.50 percent for the second quarter of 2026, down from 9.20 percent a year earlier. That combination puts the market's attention on the gap between sales momentum and profitability ahead of the next report.

Comparison with peers

Adidas: minus 0.25 percent, P/E 19.26, market capitalization EUR 26.1 billion
Nike (NYSE, USD): minus 0.1 percent, P/E 16.61, market capitalization USD 51.4 billion
Puma (Xetra, EUR): plus 0.2 percent, P/E -7.64, market capitalization EUR 3.4 billion

Next report is October 29

onvista lists October 29, 2026 as the next reporting date for Adidas, covering the third quarter of 2026. The date gives investors a defined checkpoint for revenue, operating margin, inventory and the company's full-year outlook.

Analyst views remain spread across a wide range. 4investors reported on October 1, 2026 that Deutsche Bank lowered its target from EUR 210.00 to EUR 205.00, while Jefferies cut its target from EUR 205.00 to EUR 187.00. Berenberg kept a EUR 190.00 target and a Hold rating, while Bernstein retained a EUR 245.00 target and an Outperform rating.

Adidas stock at EUR 149.48

Adidas stock was trading at EUR 149.48 at Lang & Schwarz on October 12, 2026 at 1:43 p.m. CEST, 0.25 percent below the Xetra close of EUR 149.85 from October 9, 2026. The price was 23.89 percent below the 52-week high of EUR 196.40.

The further course of trading is shown by the continuously updated real-time quote of Adidas stock.