Adidas stock slips as analysts keep a buy tilt
Published on 08/17/2026 at 17:44 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Adidas AG stock (DE000A1EWWW0) traded lower to €156.25 in Xetra at 9:28 a.m. on August 17, 2026, with 15,460 shares changing hands in the session snapshot. The move leaves the shares below the 52-week high of €196.40 and above the 52-week low of €129.95.
Quarterly sales stayed strong
The most recent quarter ended June 30, 2026, and adidas reported revenue of €6.74 billion on July 30, 2026, up 13.29 percent from €5.95 billion a year earlier. Earnings per share came in at €2.02, compared with €2.07 in the prior-year quarter, while the company also said the quarter delivered a record sales level.
That combination matters because the quarter showed top-line growth even as profit per share eased slightly. For investors, the gap between rising sales and softer EPS is now the key line to watch.
Analysts still see room
Consensus data published by MarketScreener on August 17, 2026, shows an average target price of €202.72 on 30 analysts, versus a last close of €157.55. That implies 28.67 percent upside and gives the stock a clear benchmark after the latest pullback.
On the same date, UBS kept adidas at Neutral with a €173 target, according to the analyst table cited by MarketScreener. The split between a softer rating and a higher target suggests expectations remain constructive even after the post-results volatility.
Product pulse
One representative product line is adidas running footwear, which remains central to the brand's performance category and to the direct-to-consumer mix. The company still pairs that core range with apparel and accessories across wholesale, retail, and e-commerce.
Share level to watch
At €156.25, the stock is still far below the €196.40 52-week peak from October 22, 2025, and remains more than 20 percent above the €129.95 low set on March 23, 2026. That range shows how much the market has already repriced the name since spring.
Fact box
Company: adidas AG
ISIN: DE000A1EWWW0
Ticker: ADS
Exchange: Xetra
Price (as of August 17, 2026, 9:28 a.m. ET): EUR 156.25
Market cap: EUR 28.47 billion
Sector / Industry: Consumer Discretionary / Textiles, Apparel & Luxury Goods
Index membership: DAX 40
Next earnings date: October 29, 2026
